We conduct market researches on fashion and retail sector

Fashion is one of the most dynamic sectors. The consolidation of e-commerce in recent years favoured the emergence of new competitors as well as a change in consumption habits.

In-depth interviews

Focus group

Mystery Shopping

Any kind of surveys

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Market research on fashion and retail sector

The consumers’ purchase decision in fashion is based on two main aspects: price and brand. A brand positioned in the mind of the consumer and a competitive price are key for the growth of this sector.

Spain is leading the fast fashion business model with a good quality-price relation. It is essential for this model being aware of our target audience and competitors.

The online customer behaves in a very different way to the traditional one: he/she compares prices and follows last trends in the social networks.


Do you need a market research on the fashion and retail industry?

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