A good product is not enough nowdays, a bad brand image can be disastrous for your company.
Positioning and brand image are closely linked. Hence more companies take care everyday of creating a good brand or updating the existing one. These are the main advantages that a good brand design can provide.
Five advantages of a good brand image
- DIFFERENTIATES FROM COMPETITORS
The first advantage of a good brand image consists of a visual brand in accordance to the values of your company and its sector. It is a plus in order to differentiate yourself from your competitors.
This is one of the most important sides of it. If you walk in your customer’s shoes, would you take seriously a business with a poor brand? Clearly you would not. Your proffesional standards and the quality you offer will be judged at first sight for your brand.
- ADDED VALUE
It is very usual that consumers buy products not for themselves, but for what the brand conveys. That is the case of Apple or Sturbucks, for instance. A good brand image gives your product an added value.
- INCREASE PRICES
This is related to the point above. Adding value to your product by means of a good brand image allows you increasing prices and raises your business level as your customers will be willing to pay more for your product.
The last advantage of a good brand image we will take into account links to virality. When your brand and product are more attractive that invites customers to buy it, give it away, share it, shoot it, etc.