When a brand does an economic and a proffesional investment to increase its online awareness, it develops a need to know the results of that investment. That makes web analytics in Digital Marketing be essential.
What data can web analytics provide?
- Session time
- Number of pages and length of time per page
- Number of clicks in different CTAs
- Source from which the user is coming
- Number of sales
- Number of abandoned carts
- Buy process development time until finishing (number of times a user comes back without buying until he buys)
- Customer demographic data (age, where are they from,…)
- Number of conversions through online ad campaigns and conversion value
- Google Analytics
It is the users’ favourite as it is a Google tool. It can track websites and blogs, as well as social media and e-mail marketing campaigns with tools such as Mailchimp.
It can generate custom reports that show –among other interesting data– full info on the traffic as regards audience, its behaviour and the conversions done.
- Hotjar
You can record users’ sessions with this web analytics tool. You can also draw heat maps to create different conversion funnels and get an in-depth user experience knowledge.
The free version available is comprehensive enough to decide whether it can be of interest for your company.
- Semrush
This tool provides information on the most relevant keywords, the degree of competence, and even the concrete URL it refers to.
One of the main features of this web analytics tool is that it lets you monitor the Adwords campaigns by your competitors and also their status with respect to our company’s campaigns.
