{"id":10591,"date":"2024-02-25T19:54:16","date_gmt":"2024-02-25T19:54:16","guid":{"rendered":"https:\/\/accionmk.com\/?page_id=10591"},"modified":"2024-07-23T14:20:55","modified_gmt":"2024-07-23T12:20:55","slug":"plan-de-comunicacion-malaga","status":"publish","type":"page","link":"https:\/\/www.accionmk.com\/en\/malaga-communication-plan\/","title":{"rendered":"Communication Plan"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"10591\" class=\"elementor elementor-10591\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aae3de3 e-flex e-con-boxed e-con e-parent\" data-id=\"aae3de3\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f03e5d e-con-full e-flex e-con e-child\" data-id=\"4f03e5d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ddebb3 elementor-widget elementor-widget-heading\" data-id=\"0ddebb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 id='plan-de-comunicaci\u00f3n'  class=\"elementor-heading-title elementor-size-default\">Plan for <br>communication<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f479df5 elementor-widget elementor-widget-text-editor\" data-id=\"f479df5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is no point in doing it well if you do not communicate to your customers the value that your brand can bring them. That is why it is important to take a step forward and convey the essence of your brand to users through a communication plan. With advertising strategies, activation campaigns and other tools, the brand is brought to life, the strategic marketing plan is put into practice and the company's identity is put to the test.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf4b524 e-flex e-con-boxed e-con e-parent\" data-id=\"cf4b524\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e21345 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2e21345\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/services\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Services<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/market-studies\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Strategic consultancy<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/malaga-communication-plan\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Communication plan<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e318b87 e-flex e-con-boxed e-con e-parent\" data-id=\"e318b87\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a0b3ae1 e-con-full e-flex e-con e-child\" data-id=\"a0b3ae1\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-0205f9f e-flex e-con-boxed e-con e-child\" data-id=\"0205f9f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-2539000 e-con-full e-flex e-con e-child\" data-id=\"2539000\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#mercados\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb977f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9fb977f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We draw up your communication plan<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745315f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"745315f\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M273 239c9.4 9.4 9.4 24.6 0 33.9L113 433c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l143-143L79 113c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L273 239z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-a98fced e-con-full e-flex e-con e-child\" data-id=\"a98fced\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#tipos\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa768f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8fa768f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What does our communication plan include?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5745f55 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5745f55\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M273 239c9.4 9.4 9.4 24.6 0 33.9L113 433c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l143-143L79 113c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L273 239z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-991e2b7 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"991e2b7\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#faq\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf1999 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dbf1999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>FAQs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c63c44 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8c63c44\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M273 239c9.4 9.4 9.4 24.6 0 33.9L113 433c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l143-143L79 113c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L273 239z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-7c6810c e-con-full e-flex e-con e-child\" data-id=\"7c6810c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.accionmk.com\/en\/projects\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-506fccc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"506fccc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Projects<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-360a6d2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"360a6d2\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M273 239c9.4 9.4 9.4 24.6 0 33.9L113 433c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l143-143L79 113c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L273 239z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c77325b e-con-full e-flex e-con e-child\" data-id=\"c77325b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab4332 elementor-widget elementor-widget-heading\" data-id=\"5ab4332\" data-element_type=\"widget\" id=\"mercados\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='elaboramos-tu-plan-de-comunicaci\u00f3n-en-m\u00e1laga'  class=\"elementor-heading-title elementor-size-default\">We draw up your communication plan in Malaga<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ce183 elementor-widget elementor-widget-text-editor\" data-id=\"62ce183\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We understand that creating a communication plan is a meticulous and strategic process, tailored to the unique needs of each client. From the initial understanding of your company's situation to the execution and subsequent monitoring, our focus is on developing a personalised and effective communication plan that drives your brand's success and relevance in a competitive marketplace.<\/p><ul><li><span style=\"font-weight: 600;\">Analysis of the current situation:<\/span> We evaluate the resources available, study the characteristics of the market and the competition and analyse the preferences of your audience to get an idea of the internal and external context of your company.<\/li><\/ul><div>\u00a0<\/div><ul><li><span style=\"font-weight: 600;\">Establishing communication objectives:<\/span> We define clear and realistic objectives that allow us to guide our actions towards the achievement of tangible results. We adapt to the needs of your company and establish goals that serve as a guide within the communication plan.<\/li><\/ul><div>\u00a0<\/div><ul><li><span style=\"font-weight: 600;\">Strategy selection:<\/span> We choose the strategies and actions that best suit the objectives set. This includes determining the key messages, identifying the most effective channels and planning the specific activities to be carried out.<\/li><\/ul><div>\u00a0<\/div><ul><li><span style=\"font-weight: 600;\">Creation of the action plan:<\/span> We draw up a detailed communication plan, describing how the actions we have previously defined will be implemented. We create a calendar of contents and activities, assign responsibilities to each team member and determine the necessary resources.<\/li><\/ul><div>\u00a0<\/div><ul><li><span style=\"font-weight: 600;\">Execution and implementation: <\/span>We implement the actions of the communication plan in Malaga: we execute the campaigns, create and disseminate the content, manage any necessary events and carry out the public relations and marketing strategies.<\/li><\/ul><div>\u00a0<\/div><ul><li><span style=\"font-weight: 600;\">Evaluation and monitoring:<\/span> Once the actions are underway, we constantly monitor their performance, collecting data and comparing the results obtained with the initial objectives to evaluate the effectiveness of the campaign and make any necessary adjustments.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4dbd5 elementor-widget elementor-widget-heading\" data-id=\"8d4dbd5\" data-element_type=\"widget\" id=\"tipos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='qu\u00e9-incluye-nuestro-plan-de-comunicaci\u00f3n'  class=\"elementor-heading-title elementor-size-default\">What does our communication plan include?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5fb73e elementor-widget elementor-widget-text-editor\" data-id=\"c5fb73e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The communication plan that we produce at AccionMK is not a simple document. It is a tool that concentrates all the tactics and guidelines for the execution of a successful communication strategy, while ensuring the coherence and efficient transmission of your messages.<\/p>\n<p>Although it is a dynamic tool that we adapt according to the specific needs of your project, we elaborate a basic communication plan with elements that will help you stand out from your competitors.<\/p>\n<ul>\n<li><span style=\"font-weight: 600;\">SWOT analysis:<\/span> It is an essential planning tool. We assess in detail the internal and external factors that can influence the development of an effective communication strategy.<\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<ul>\n<li><span style=\"font-weight: 600;\">Audience analysis:<\/span> We identify and understand the characteristics, needs and behaviours of your target audience to direct actions towards them.<\/li><\/ul>\n<div>&nbsp;<\/div>\n<ul>\n<li><span style=\"font-weight: 600;\">Strategies and messages:<\/span> We plan how we will achieve the objectives, from establishing the communication channels through which the actions will be carried out, to the tone, style and focus of the messages.<\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<ul>\n<li><span style=\"font-weight: 600;\">Communication channels:<\/span> We plan how we will achieve your objectives, from choosing the most effective communication channels to reach your audience, to the tone, style and focus of your messages.<\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<ul>\n<li><span style=\"font-weight: 600;\">Timetable and budget:<\/span> We set the date and estimated execution time for each action. We also draw up an estimated budget with the costs of the campaign.<\/li><\/ul>\n<div>&nbsp;<\/div>\n<ul>\n<li><span style=\"font-weight: 600;\">Performance indicators: <\/span>We establish the metrics and criteria by which the impact of the strategies included in the communication plan will be measured.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4753b98 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"4753b98\" data-element_type=\"widget\" id=\"faq\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='faqs'  class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e4e38 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-accordion\" data-id=\"22e4e38\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3651\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-3651\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is market research?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3651\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-3651\">Market research is research to collect, analyse and understand relevant information about a specific market, including its consumers, competitors and trends.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3652\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-3652\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is market research for and why is it important?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3652\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-3652\"><p><span style=\"font-weight: 400;\">Market research is carried out to better understand the environment in which a company operates, allowing a better understanding of the conditions, trends and characteristics of a specific market. It is essential to conduct them in order to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Know your audience:<\/b><span style=\"font-weight: 400;\"> helps to identify who your potential customers are, their needs, preferences, buying behaviour and relevant market segments.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Assessing competence:<\/b><span style=\"font-weight: 400;\"> allows us to understand how other actors position themselves in the market, what strategies they employ, what their strengths and weaknesses are...<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Informed decision-making:<\/b><span style=\"font-weight: 400;\"> provides key information to decide on strategic issues, such as product development, pricing, marketing strategies, geographic expansion, among others.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reduce risks:<\/b><span style=\"font-weight: 400;\"> By better understanding the market, potential risks can be anticipated and mitigated, avoiding unnecessary investments or ineffective strategies.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identify opportunities:<\/b><span> allows you to detect business opportunities that might be going unnoticed, untapped areas or relevant market niches.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3653\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-3653\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is market research for and why is it important?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3653\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-3653\"><p>Market research is carried out to better understand the environment in which a company operates, allowing a better understanding of the conditions, trends and characteristics of a speci\ufb01c market. It is essential to conduct them in order to:<\/p><ul><li><strong>Know your audience<\/strong>helps to identify who your potential customers are, their needs, preferences, buying behaviour and relevant market segments.<\/li><li><strong>Assessing competence<\/strong>The following is an example: it allows us to understand how other actors position themselves in the market, what strategies they employ, what their strengths and weaknesses are...<\/li><li><strong>Informed decision-making<\/strong>The \"strategic information\": provides key information to decide on strategic issues, such as product development, pricing, marketing strategies, geographic expansion, among others.<\/li><li><strong>Reducing risks<\/strong>by better understanding the market, potential risks can be anticipated and mitigated, avoiding unnecessary investments or ineffective strategies.<\/li><li><strong>Identifying opportunities<\/strong>The \"Business Opportunity Mapping\": allows you to detect business opportunities that might be going unnoticed, untapped areas or relevant market niches.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3654\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-3654\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is the difference between market research and market investigation?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3654\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-3654\"><p>The <strong>market studies<\/strong> are a specific part of market research.<\/p><p>The <strong>market research<\/strong> encompasses a broader approach that includes the analysis of data, trends, behaviours and market variables in general, while a <strong>market study<\/strong> focuses on a particular aspect or a speci\ufb01c market issue.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3655\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-3655\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What do you get from market research?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3655\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-3655\"><p>Market research can provide detailed information on market demographics, purchasing behaviour, consumer preferences, competitor analysis, market trends, among other data relevant to business decisions.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3656\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-3656\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How can market research help my company?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3656\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-3656\"><p>Market research in Malaga can be of great help to your company by providing valuable information that will allow you to improve products or services, identify growth opportunities, better understand customers, optimise marketing strategies and make more informed and accurate business decisions.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfQu\\u00e9 es un estudio del mercado?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Los estudios de mercado son una investigaci\\u00f3n para recopilar, analizar y comprender informaci\\u00f3n relevante sobre un mercado espec\\u00edfico, incluyendo a sus consumidores, competidores y tendencias.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfPara qu\\u00e9 se hace un estudio de mercado y por qu\\u00e9 es importante?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p><span style=\\\"font-weight: 400;\\\">Un estudio de mercado se lleva a cabo para entender mejor el entorno en el que opera una empresa, permitiendo comprender mejor las condiciones, tendencias y caracter\\u00edsticas de un mercado espec\\u00edfico. Es fundamental realizarlos para:<\\\/span><\\\/p><ul><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Conocer a tu audiencia:<\\\/b><span style=\\\"font-weight: 400;\\\"> ayuda a identificar qui\\u00e9nes son tus clientes potenciales, sus necesidades, preferencias, comportamientos de compra y segmentos de mercado relevantes.<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Evaluar la competencia:<\\\/b><span style=\\\"font-weight: 400;\\\"> permite entender c\\u00f3mo se posicionan otros actores en el mercado, qu\\u00e9 estrategias emplean, cu\\u00e1les son sus fortalezas y debilidades\\u2026<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Toma de decisiones informadas:<\\\/b><span style=\\\"font-weight: 400;\\\"> proporciona informaci\\u00f3n clave para decidir sobre cuestiones estrat\\u00e9gicas, como el desarrollo de productos, fijaci\\u00f3n de precios, estrategias de marketing, expansi\\u00f3n geogr\\u00e1fica, entre otros.<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Reducir riesgos:<\\\/b><span style=\\\"font-weight: 400;\\\"> al comprender mejor el mercado, se pueden anticipar y mitigar posibles riesgos, evitando inversiones innecesarias o estrategias poco efectivas.<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Identificar oportunidades:<\\\/b><span> permite detectar oportunidades de negocio que podr\\u00edan estar pasando desapercibidas, \\u00e1reas no explotadas o nichos de mercado relevantes.<\\\/span><\\\/li><\\\/ul>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfPara qu\\u00e9 se hace un estudio de mercado y por qu\\u00e9 es importante?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Un estudio de mercado se lleva a cabo para entender mejor el entorno en el que opera una empresa, permitiendo comprender mejor las condiciones, tendencias y caracter\\u00edsti-cas de un mercado espec\\u00ed\\ufb01co. Es fundamental realizarlos para:<\\\/p><ul><li><strong>Conocer a tu audiencia<\\\/strong>: ayuda a identi\\ufb01car qui\\u00e9nes son tus clientes potenciales, sus necesidades, preferencias, comportamientos de compra y segmentos de mercado relevantes.<\\\/li><li><strong>Evaluar la competencia<\\\/strong>: permite entender c\\u00f3mo se posicionan otros actores en el mercado, qu\\u00e9 estrategias emplean, cu\\u00e1les son sus fortalezas y debilidades\\u2026<\\\/li><li><strong>Toma de decisiones informadas<\\\/strong>: proporciona informaci\\u00f3n clave para decidir sobre cuestiones estrat\\u00e9gicas, como el desarrollo de productos, fijaci\\u00f3n de precios, estrategias de marketing, expansi\\u00f3n geogr\\u00e1fica, entre otros.<\\\/li><li><strong>Reducir riesgos<\\\/strong>: al comprender mejor el mercado, se pueden anticipar y mitigar posibles riesgos, evitando inversiones innecesarias o estrategias poco efectivas.<\\\/li><li><strong>Identificar oportunidades<\\\/strong>: permite detectar oportunidades de negocio que podr\\u00edan estar pasando desapercibidas, \\u00e1reas no explotadas o nichos de mercado relevantes.<\\\/li><\\\/ul>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfCu\\u00e1l es la diferencia entre un estudio de mercado y una investigaci\\u00f3n de mercado?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Los <strong>estudios de mercado<\\\/strong> son una parte espec\\u00edfica de la investigaci\\u00f3n de mercado.<\\\/p><p>La <strong>investigaci\\u00f3n de mercado<\\\/strong> abarca un enfoque m\\u00e1s amplio que incluye el an\\u00e1lisis de datos, tendencias, comportamientos y variables del mercado en general, mientras que un <strong>estudio de mercado<\\\/strong> se centra en un aspecto particular o en una problem\\u00e1tica espec\\u00ed\\ufb01ca del mercado.<\\\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfQu\\u00e9 se obtiene de un estudio de mercado?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Los estudios de mercado pueden proporcionar informaci\\u00f3n detallada sobre la demogra-f\\u00eda del mercado, comportamiento de compra, preferencias de los consumidores, an\\u00e1lisis de la competencia, tendencias del mercado, entre otros datos relevantes para la toma de decisiones empresariales.<\\\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfC\\u00f3mo pueden ayudar los estudios de mercado a mi empresa?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Los estudios de mercado en M\\u00e1laga pueden ser de gran ayuda para tu empresa al proporcionar informaci\\u00f3n valiosa que te permitir\\u00e1 mejorar productos o servicios, identificar oportunidades de crecimiento, comprender mejor a los clientes, optimizar estrategias de marketing y tomar decisiones empresariales m\\u00e1s informadas y acertadas.<\\\/p>\"\n            }\n        }\n    ]\n}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6723c77 e-flex e-con-boxed e-con e-parent\" data-id=\"6723c77\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8610e2f e-con-full e-flex e-con e-child\" data-id=\"8610e2f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5076d34 e-flex e-con-boxed e-con e-parent\" data-id=\"5076d34\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c9720 elementor-widget elementor-widget-heading\" data-id=\"e2c9720\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Our Blog<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66d5f2 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"e66d5f2\" data-element_type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;numbers&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9611 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-estudiosdemercado category-marketingdigital\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.accionmk.com\/en\/why-do-a-market-survey\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1687\" height=\"780\" src=\"https:\/\/www.accionmk.com\/wp-content\/uploads\/2015\/11\/slide-studies.jpg\" class=\"attachment-full size-full wp-image-8948\" alt=\"Market research\" srcset=\"https:\/\/www.accionmk.com\/wp-content\/uploads\/2015\/11\/slide-studies.jpg 1687w, https:\/\/www.accionmk.com\/wp-content\/uploads\/2015\/11\/slide-studies-300x139.jpg 300w, https:\/\/www.accionmk.com\/wp-content\/uploads\/2015\/11\/slide-studies-1024x473.jpg 1024w, https:\/\/www.accionmk.com\/wp-content\/uploads\/2015\/11\/slide-studies-768x355.jpg 768w, https:\/\/www.accionmk.com\/wp-content\/uploads\/2015\/11\/slide-studies-1536x710.jpg 1536w\" sizes=\"(max-width: 1687px) 100vw, 1687px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='estudios-de-mercado-para-que-sirve-un-estudio-de-mercado'  class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/why-do-a-market-survey\/\" >\n\t\t\t\tMarket research, what is market research for?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t4 May 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.accionmk.com\/en\/why-do-a-market-survey\/\" aria-label=\"Read more about Market research, what is market research for?\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9619 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-estudiosdemercado\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.accionmk.com\/en\/covid-crisis-impact-19\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"650\" height=\"397\" src=\"https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/05\/1-min_opt.jpg\" class=\"attachment-full size-full wp-image-8968\" alt=\"\" srcset=\"https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/05\/1-min_opt.jpg 650w, https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/05\/1-min_opt-300x183.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='impacto-de-la-crisis-del-covid-19'  class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/covid-crisis-impact-19\/\" >\n\t\t\t\tImpact of the COVID-19 crisis\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t27 May 2020\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.accionmk.com\/en\/covid-crisis-impact-19\/\" aria-label=\"Read more about Impact of the COVID-19 crisis\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9624 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-estudiosdemercado\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.accionmk.com\/en\/the-importance-of-market-research-in-crises\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1950\" height=\"1303\" src=\"https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled.jpg\" class=\"attachment-full size-full wp-image-8973\" alt=\"\" srcset=\"https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled.jpg 1950w, https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled-300x200.jpg 300w, https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled-1024x684.jpg 1024w, https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled-768x513.jpg 768w, https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled-1536x1026.jpg 1536w\" sizes=\"(max-width: 1950px) 100vw, 1950px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='la-importancia-de-los-estudios-de-mercado-y-la-planificaci\u00f3n-estrat\u00e9gica-en-tiempos-de-crisis'  class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/the-importance-of-market-research-in-crises\/\" >\n\t\t\t\tThe importance of market research and strategic planning in times of crisis\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t25 April 2020\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.accionmk.com\/en\/the-importance-of-market-research-in-crises\/\" aria-label=\"Read more about The importance of market research and strategic planning in times of crisis\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"14\" data-next-page=\"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/pages\/10591\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/pages\/10591\/page\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/pages\/10591\/page\/3\/\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/pages\/10591\/page\/4\/\"><span class=\"elementor-screen-only\">Page<\/span>4<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/pages\/10591\/page\/5\/\"><span class=\"elementor-screen-only\">Page<\/span>5<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d83543e e-flex e-con-boxed e-con e-parent\" data-id=\"d83543e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d14026 e-con-full e-flex e-con e-child\" data-id=\"1d14026\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a25cde elementor-widget elementor-widget-heading\" data-id=\"4a25cde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Request a quote<br>\nnon-binding<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e667c7 elementor-widget elementor-widget-text-editor\" data-id=\"5e667c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don't be left wanting to grow. Tell us about your project, ideas or doubts, and we will study your case carefully to be able to give you an action plan and a personalised budget according to your needs, with no obligation! <b>What are you waiting for?<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e07ca68 e-con-full e-flex e-con e-child\" data-id=\"e07ca68\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e7975c elementor-widget elementor-widget-shortcode\" data-id=\"8e7975c\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"12252\" class=\"elementor elementor-12252\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3698789 e-flex e-con-boxed e-con e-parent\" data-id=\"3698789\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad1f16 elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"1ad1f16\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;none&quot;,&quot;step_icon_shape&quot;:&quot;none&quot;,&quot;button_width&quot;:&quot;100&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Presupuesto\" aria-label=\"Budget\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"12252\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"1ad1f16\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Desarrollo Tienda Online - Accionmk\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"10577\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_3d64664 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_3d64664\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTelephone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_3d64664]\" id=\"form-field-field_3d64664\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Telephone\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_e9eaf1f elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_e9eaf1f\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPrivacy policy\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_e9eaf1f]\" id=\"form-field-field_e9eaf1f\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_e9eaf1f\">I have read and accept the <a href=\"https:\/\/www.accionmk.com\/en\/legal-notice\/\" target=\"_blank\">Legal Notice<\/a> on data collection and <a href=\"https:\/\/www.accionmk.com\/en\/privacy-policy\/\" target=\"_blank\">Privacy policy<\/a>.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_b960bac elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_b960bac\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfeBDgmAAAAABVv4Y_g7LTyrXRS9jLLB1nQMND_\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8476e0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8476e0d\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-55e5501\" data-id=\"55e5501\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06fc45a elementor-widget elementor-widget-heading\" data-id=\"06fc45a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='servicios-que-tambi\u00e9n-ofrecemos'  class=\"elementor-heading-title elementor-size-default\">Services that<br>\nwe also offer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db02f91 elementor-widget elementor-widget-text-editor\" data-id=\"db02f91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We offer a wide range of additional services to meet all your business needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d7c9881\" data-id=\"d7c9881\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02008c1 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"02008c1\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/servicios\/estudios-de-mercado\/\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Market research<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e61a53 elementor-widget elementor-widget-text-editor\" data-id=\"4e61a53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are in a market marked by constant change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e945094 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e945094\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/market-research-malaga\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Market research<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/fieldwork\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fieldwork<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/power-bi-business-intelligence\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Business intelligence<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b37aa62 elementor-widget elementor-widget-button\" data-id=\"b37aa62\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.accionmk.com\/en\/servicios\/desarrollo\/\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+ Information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f22b1d5\" data-id=\"f22b1d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8649058 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8649058\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/servicios\/desarrollo\/\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Development <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2938f0b elementor-widget elementor-widget-text-editor\" data-id=\"2938f0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At AccionMK we take care of all aspects related to website development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcd510 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2fcd510\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/domain-registration-and-hosting\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Domain registration and hosting<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/web-development\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Web development<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/online-shop-development\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Online shop development<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/app-development\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">App development<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/crm-development\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">CRM Development<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7fd1ba elementor-widget elementor-widget-button\" data-id=\"d7fd1ba\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.accionmk.com\/en\/servicios\/desarrollo\/\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+ Information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a33dc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a33dc9\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-de26b36\" data-id=\"de26b36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea8268d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ea8268d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/servicios\/diseno\/\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Design<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b9e14 elementor-widget elementor-widget-text-editor\" data-id=\"94b9e14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital marketing could not exist without design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4341867 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4341867\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/branding-malaga\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Branding<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/editorial-design\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Editorial design<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/packaging\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Packaging<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0499d elementor-widget elementor-widget-button\" data-id=\"3a0499d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.accionmk.com\/en\/servicios\/diseno\/\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+ Information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-28b356a\" data-id=\"28b356a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06ac062 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"06ac062\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/servicios\/marketing-digital\/\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Digital marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e38e939 elementor-widget elementor-widget-text-editor\" data-id=\"e38e939\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Achieve your digital goals with our marketing services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0edc27d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0edc27d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/seo-positioning-malaga\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SEO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/online-advertising-sem-malaga\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SEM<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/social-media-management\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Social media<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/social-media-advertising\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Social media advertising<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/email-marketing\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Email marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be7ab4 elementor-widget elementor-widget-button\" data-id=\"4be7ab4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.accionmk.com\/en\/servicios\/marketing-digital\/\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+ Information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ff0a377\" data-id=\"ff0a377\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9be96c5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9be96c5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/en\/servicios\/registro-de-marca\/\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Trademark registration<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cfc28f elementor-widget elementor-widget-text-editor\" data-id=\"1cfc28f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By registering a trademark, a company is granted the exclusive right to prevent third parties from marketing identical or similar products.<\/p><p>The registration of trademarks and patents is done through the website of the Spanish Patent and Trademark Office.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3927617 elementor-widget elementor-widget-button\" data-id=\"3927617\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.accionmk.com\/en\/servicios\/registro-de-marca\/\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+ Information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Communication plan There is no point in doing well if you do not communicate to your customers the value that your brand can bring them. That is why it is<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10591","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/pages\/10591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/comments?post=10591"}],"version-history":[{"count":74,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/pages\/10591\/revisions"}],"predecessor-version":[{"id":15184,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/pages\/10591\/revisions\/15184"}],"wp:attachment":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/media?parent=10591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}