{"id":9677,"date":"2018-01-16T11:01:15","date_gmt":"2018-01-16T11:01:15","guid":{"rendered":"https:\/\/accionmk.com\/?p=4508"},"modified":"2018-01-16T11:01:15","modified_gmt":"2018-01-16T11:01:15","slug":"3-tipos-de-facebook-ads-necesitas-conocer-fondo","status":"publish","type":"post","link":"https:\/\/www.accionmk.com\/en\/3-types-of-facebook-ads-you-need-to-know-about\/","title":{"rendered":"3 types of Facebook Ads you need to know more about"},"content":{"rendered":"

When we decided to create Facebook ads<\/strong>we need to select a target per advertising campaign<\/strong> and, in turn, one of the types of advertisements that are specific to the target<\/strong>.<\/p>\n

The following are the 3 types of Facebook Ads<\/strong> we use most often as Digital Marketing Consultant<\/a>.<\/p>\n

Most used types of Facebook Ads<\/h1>\n

WEBSITE CONVERSION<\/span><\/p>\n

By conversion<\/strong> means the action taken on a website by the visitor<\/strong>. This action is defined by the company advertising the advertisement.<\/p>\n

If what we want to achieve is that the user performs some action on the website, this is the objective you should choose. A clear example is the acquisition of a database of potential customers.
\nFirst we make an announcement on Facebook<\/strong>The website will then be redirected to the website, and once there, users will click and be redirected to the website, you will be presented with a landing page for you to leave your contact details<\/strong>.<\/p>\n

You should know that, as a recommendation, it is important to offer something in exchange for a lead<\/strong>. For example, direct discount for subscribers; free shipping; access to pre-sales; a free course; a free pdf;<\/p>\n

Another piece of advice we offer from ActionMK<\/strong> is that don't direct your users to the homepage of your site<\/strong>. If you want them to fill in a form, you can't make them enter a page where there is no form.<\/p>\n

If registration is too complicated, it will drive people away from the website.<\/p>\n

REMARKETING<\/span><\/p>\n

First we need to create custom audiences of visitors to the website. Once created, we will show ads only to that audience. This is the remarketing<\/strong>, targeting which consists of showing ads to those who have intended to take an action.<\/strong>with a previous visit to your website.<\/p>\n

This type of Facebook Ads<\/strong>has a super advantage. Through the remarketing<\/strong>You can segment target audiences that have visited a section of your website. For example, if your website sells fashion items, you can make an advert and show it only to those who visited only the section Men's Shirts<\/em>.<\/p>\n

And another super advantage is that you can not show the ad to those who are already customers or have already been leads.<\/strong> (we already have the contact). This way, we can run lead acquisition campaigns and exclude those who are already leads.<\/p>\n

BRANDING<\/span><\/p>\n

This type of Facebook Ads serves to to raise awareness of a business, position it in the market or differentiate it from the competition<\/strong>.<\/p>\n

To raise brand awareness with Facebook advertising, we can increase the number of Likes on your FanPage. Many Community Managers<\/em> They believe that this campaign has no real value because paying money for more followers is a waste of money. The ideal is to do it right from the start and organically.<\/strong>.<\/p>\n

For branding, the ideal is create campaigns that target blog posts<\/strong>. It is not about promoting all the posts, but those that generate value for the brand and are not commercial. It must be content created by the company, and never ever sponsor a post (or URL) of another company (it makes no sense).<\/p>","protected":false},"excerpt":{"rendered":"

When we decide to create ads on Facebook, we need to select a target per advertising campaign and in turn, one of the types of ads that are specific to the target. Below are the 3 types of Facebook Ads that we use the most as a Digital Marketing Consultant. Types of Facebook Ads most used CONVERSION [...]<\/p>","protected":false},"author":1,"featured_media":9182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,15],"tags":[],"class_list":["post-9677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketingdigital"],"_links":{"self":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/comments?post=9677"}],"version-history":[{"count":0,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/media\/9182"}],"wp:attachment":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/media?parent=9677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/categories?post=9677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/tags?post=9677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}