{"id":9680,"date":"2018-01-16T10:39:31","date_gmt":"2018-01-16T10:39:31","guid":{"rendered":"https:\/\/accionmk.com\/?p=4499"},"modified":"2018-01-16T10:39:31","modified_gmt":"2018-01-16T10:39:31","slug":"estudio-del-consumo-por-sectores-resultados-2017","status":"publish","type":"post","link":"https:\/\/www.accionmk.com\/en\/consumption-study-by-sector-results-2017\/","title":{"rendered":"Sector consumption survey: results 2017"},"content":{"rendered":"<p>In 2017 we have observed a <strong>increase in the share of buyers in virtually all markets<\/strong>. In terms of expenditure, the highest consumer spending has been on renovation and leisure (travel), with growth of 25% and 46% respectively.<\/p>\n<p>In the following, a series of consumption indicators will be detailed, as a final result for the entire 2017 period.<\/p>\n<h1 id='consumo-por-sectores-2017'>Consumption by sector 2017<\/h1>\n<p>Percentage of respondents who say they have shopped in the last 12 months:<\/p>\n<ul>\n<li><strong>Electronics\/Technology<\/strong> 66% (increase of 7% compared to 2016)<\/li>\n<li><strong>Sport<\/strong>75% (increase of 21% compared to 2016)<\/li>\n<li><strong>Mobile devices<\/strong>67% (increase of 15% compared to 2016)<\/li>\n<li><strong>Travel<\/strong>: 71% (increase of 19% compared to 2016)<\/li>\n<li><strong>Furniture<\/strong>: 46% (increase of 12% compared to 2016)<\/li>\n<li><strong>Optics<\/strong>39% (12% increase compared to 2016)<\/li>\n<li><strong>Dental Health:<\/strong> 62% (increase <strong>36% compared to 2016<\/strong>)<\/li>\n<li><strong>Kitchen furniture<\/strong>23% (1% increase compared to 2016)<\/li>\n<li><strong>Home improvements<\/strong>: 15% (decrease of 6% compared to 2016)<\/li>\n<li><strong>Bicycle<\/strong>21% (increase of 7% compared to 2016)<\/li>\n<\/ul>\n<h2 id='intenci\u00f3n-de-compra-2017'>Purchase intention 2017<\/h2>\n<p>Percentage of respondents who say they intend to buy in the last 12 months:<\/p>\n<ul>\n<li>Electronics\/Technology : 59% (increase 16% over 2016)<\/li>\n<li>Sport: 65% (increase of 23% compared to 2016)<\/li>\n<li>Mobile devices: 52% (increase of 16% compared to 2016)<\/li>\n<li>Travel: 74% (increase of 18% over 2016)<\/li>\n<li>Furniture: 39% (increase of 9% compared to 2016)<\/li>\n<li>Optical: 34% (increase of 9% compared to 2016)<\/li>\n<li>Dental Health: 64% (increase of 41% over 2016)<\/li>\n<li>Kitchen furniture: 21% (increase of 2% compared to 2016)<\/li>\n<li>Home improvements: 33% (decrease of 10% compared to 2016)<\/li>\n<li>Bicycle: 18% (increase of 4% compared to 2016)<\/li>\n<\/ul>\n<h3 id='d\u00f3nde-se-compra'>Where to buy?<\/h3>\n<ul>\n<li><strong>Electronics<\/strong>. Large specialised area (26%) ; <strong>via Internet (32%)<\/strong>; department store (19%).<\/li>\n<li><strong>Sport<\/strong>: <strong>Large specialised area (55%)<\/strong>Internet (18%); department stores (17%).<\/li>\n<li><strong>Mobile devices<\/strong>: <strong>over the Internet (44%)<\/strong>; large specialised superstore (22%); small shop in shopping centre (16%)<\/li>\n<li><strong>Kitchen furniture<\/strong>: <strong>large specialised area (38%)<\/strong>; medium-sized or large neighbourhood shop (20%); department store (16%)<\/li>\n<li><strong>Furniture<\/strong>: <strong>large area (44%)<\/strong>; medium or large neighbourhood shop (22%); department store (20%).<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Loyalty cards<\/span><\/p>\n<ul>\n<li>69% have and use loyalty cards<\/li>\n<li>23% no card available<\/li>\n<li>8% have a card but do not usually use it.<\/li>\n<\/ul>\n<p><strong>The type of card that respondents<\/strong> used: Food chain (68%); Fashion clothing chain (33%); Department store (56%); Furniture chain (24%); Airline (18%); Record\/book shop (10%); Appliance\/technology chain (9%); Car brand (3%); Optician (6%); Other (11%).<\/p>\n<p><span style=\"text-decoration: underline;\">Second-hand market<\/span><\/p>\n<p>The number of consumers who say they have bought products on the second-hand market is 12 percentage points lower than in 2016.<br \/>\nThe only sector where an increase of 2% has been seen is in the books\/discs sector.<br \/>\nThe sharpest decline was in the IT\/technology sector with 12% less in 2017 compared to 2016.<\/p>\n<p><span style=\"text-decoration: underline;\">Spending on fashion and food<\/span><\/p>\n<p>The average monthly expenditure on fashion in 2017 is 505 euros (61% more than in 2016). The average monthly expenditure on food in 2017 is 317 euros (4% more than in 2016).<\/p>\n<p>Finally, we will talk about the ecological character of Spaniards.<br \/>\nThe 40% claims to consider ecological sustainability in its purchases, but only sometimes.<\/p>\n<p>39% says it never takes this into account. Only 17% says that it always takes ecology into account in its purchases.<\/p>","protected":false},"excerpt":{"rendered":"<p>In 2017 we have seen an increase in the percentage of buyers in practically all markets. In terms of spending, the highest consumer spending has been on refurbishment and leisure (travel), with growth of 25% and 46% respectively. A number of consumer indicators will be detailed below, as a final result of [...]<\/p>","protected":false},"author":1,"featured_media":9190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,12],"tags":[],"class_list":["post-9680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-estudiosdemercado"],"_links":{"self":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/comments?post=9680"}],"version-history":[{"count":0,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/media\/9190"}],"wp:attachment":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/media?parent=9680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/categories?post=9680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/tags?post=9680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}