{"id":9696,"date":"2017-11-28T12:13:59","date_gmt":"2017-11-28T12:13:59","guid":{"rendered":"https:\/\/accionmk.com\/?p=4340"},"modified":"2017-11-28T12:13:59","modified_gmt":"2017-11-28T12:13:59","slug":"advertising-marketing-and-communication-sector","status":"publish","type":"post","link":"https:\/\/www.accionmk.com\/en\/sector-de-publicidad-marketing-y-comunicacion\/","title":{"rendered":"Study of the advertising, marketing and communication sector"},"content":{"rendered":"<p>AccionMK developed and presented the study on the<strong> characterisation of andalusian companies in the advertising, marketing and communication sector<\/strong>at the congress <strong>IMEX<\/strong>. <strong>Extenda<\/strong>with the intention of supporting the <strong>Marketing, communication and advertising sector<\/strong>offers this research to any individual interested in its study. <em>Manuela Ar\u00e1nega<\/em>The study was presented by the manager of Acci\u00f3nMK, and is described in detail below.<\/p>\n<p>The objective is to gain an insight into the reality of the <strong>Advertising, Marketing and Communication sector in Andaluc\u00eda<\/strong> and their internationalisation potential. The methodology applied was as follows:<\/p>\n<p><strong>Multi-method research with primary and secondary sources.<\/strong><\/p>\n<ul>\n<li>Quantitative (CAWI + CATI)<\/li>\n<li>Qualitative ( Focus Group + Delphi Method)<\/li>\n<\/ul>\n<p><strong>Sample with 99% confidence margin<\/strong><\/p>\n<ul>\n<li>Universe: 11,525 companies<\/li>\n<li>Sample: 3,361 companies.<\/li>\n<\/ul>\n<h1 id='comenzamos-con-la-radiograf\u00eda-del-sector-andaluz'>We begin with an X-ray of the Andalusian sector.<\/h1>\n<p>The <strong>35% of the companies in the sector are Advertising Agencies.<\/strong>. 21.56% of the companies in the sector are dedicated to photography. The third most common type of company in Andalusia is the Design and Creativity Studio.<br \/>\nThe <strong>8,23% of companies in the sector are Marketing Consultants.<\/strong><\/p>\n<p>The <strong>top 3 services offered<\/strong> by the sector are as follows:<br \/>\n\u2022 El <strong>21%<\/strong> of the companies in the sector offer <strong>graphic design<\/strong> (packaging, graphics, signage, etc.)<br \/>\n\u2022 El <strong>15,6%<\/strong> of companies in the sector offer <strong>photography services<\/strong>.<br \/>\n\u2022 El <strong>15,4%<\/strong> of the companies in the sector offer a <strong>web design service<\/strong>.<br \/>\nRegarding the distribution of the <strong>companies in the sector in Andalusia<\/strong>, <strong>Malaga<\/strong> is the city with <strong>largest number of companies<\/strong>specifically <strong>3,432 companies<\/strong> (29.7%). Seville follows closely behind with 2,988 companies (25.9%). Huelva ranks last in terms of the number of companies, with only 357 (3%). In total, there are 11,525 companies in the Advertising, Marketing and Communication sector.<\/p>\n<p>The <strong>65.4% of these companies have not internationalised their business.<\/strong>. However, there are 34.6% of companies that have carried out some form of internationalisation:<\/p>\n<p>\u2022 El <strong>11,2%<\/strong> has carried out <strong>projects of implantation abroad<\/strong>.<br \/>\n\u2022 El <strong>10,3%<\/strong> has actively promoted and <strong>exports of services to other countries<\/strong><br \/>\n\u2022 El <strong>13,1%<\/strong> has received one or more <strong>international customer orders<\/strong> sporadically.<br \/>\nCompanies carry out various actions that allow them to sell abroad. Of these actions, the <strong>33.3% of companies carry out SEO positioning in order to be able to sell<\/strong>by ranking high in organic search engine rankings. 31.7% do so through suppliers located in the country of destination.<\/p>\n<p>The <strong>services that consume the most abroad<\/strong> and are therefore internationalised, are <strong>Consultancy and Communication Strategy services<\/strong> (23.9%); 22.4% are Corporate Image Management services; 22.4% are Editorial Design services.<br \/>\n<span style=\"text-decoration: underline;\">If you are interested in furthering the knowledge developed in this research, please contact us by email: info@accionmk.com, indicating that you would like to receive the full study.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Acci\u00f3nMK desarroll\u00f3 y present\u00f3 el estudio sobre la caracterizaci\u00f3n de las empresas andaluzas del sector de publicidad, marketing y comunicaci\u00f3n, en el congreso IMEX. Extenda, con la intenci\u00f3n de apoyar al sector de Marketing, comunicaci\u00f3n y publicidad, ofrece esta investigaci\u00f3n a cualquier particular interesado en su estudio. Manuela Ar\u00e1nega, gerente de Acci\u00f3nMK, realiz\u00f3 la ponencia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,12],"tags":[],"class_list":["post-9696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-estudiosdemercado"],"_links":{"self":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/comments?post=9696"}],"version-history":[{"count":0,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/media\/9230"}],"wp:attachment":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/media?parent=9696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/categories?post=9696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/tags?post=9696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}