{"id":9697,"date":"2017-10-25T08:08:03","date_gmt":"2017-10-25T08:08:03","guid":{"rendered":"https:\/\/accionmk.com\/?p=4151"},"modified":"2017-10-25T08:08:03","modified_gmt":"2017-10-25T08:08:03","slug":"malaga-viva-accionmk","status":"publish","type":"post","link":"https:\/\/www.accionmk.com\/en\/malaga-viva-accionmk\/","title":{"rendered":"Marketing plan: decalogue of good practices. M\u00e1laga Viva"},"content":{"rendered":"<p>On the 6th of October we will celebrate a new <strong>M\u00e1laga Viva Forum Conference<\/strong> at 9:30 am. On this occasion we have the participation of <strong>Ms. Manuela Aranega del R\u00edo,<\/strong>\u00a0President of the Andalusian Marketing Federation and Mr. Fernando Mart\u00edn Ortega, Director of Marketing and Communication at AERTEC Solutions. Professor at ESIC.<\/p>\n<p class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4153 size-vntd-portfolio-auto alignleft\" title=\"M\u00e1laga Viva Acci\u00f3nMK\" src=\"https:\/\/accionmk.com\/wp-content\/uploads\/2017\/10\/22218617_1636604749739730_7908554919735236544_o-450x253.jpg\" alt=\"M\u00e1laga Viva\" width=\"450\" height=\"253\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1 id='m\u00e1laga-viva-y-acci\u00f3nmk'>M\u00e1laga Viva and Acci\u00f3nMK<\/h1>\n<p class=\"aligncenter\">Manuela, manager of <strong>ActionMK<\/strong> dazzled us all with his presentation to defend the fact that the <strong>marketing is a reality.<\/strong> He explained a <strong>decalogue of good marketing practices<\/strong>The 10 realities why marketing makes sense in our companies.<\/p>\n<p>Creation of valuable content, adapted to the circumstances of the moment, i.e. the where, the with whom, the what and the when.<br \/>\nOn the other hand, he explained the real need to develop and implement a marketing plan in business, with a well-defined company strategy.<\/p>\n<p>Starting a business is hard work, but sustaining it can be even harder, as 80% of SMEs fail before five years, with the main problem being that companies may have a product, but not a business. The <strong>business plan<\/strong> is the document where we reflect in a more developed way the activity we are going to undertake, the business idea we want to create and its economic viability.<\/p>\n<p>Without a <strong>marketing and business plan<\/strong>It would make no sense to start a business, because without the foundations we cannot build great palaces. These were some of the aspects that <strong>Manuela Ar\u00e1nega<\/strong> explained to an audience very interested in the <strong>marketing for business<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>El pasado d\u00eda 6 de Octubre celebraremos una nueva Jornada del Foro M\u00e1laga Viva en horario de 9:30. En esta ocasi\u00f3n contamos con la participaci\u00f3n de D\u00f1a. Manuela Aranega del R\u00edo,\u00a0Presidenta de la Federaci\u00f3n Andaluza de Marketing y D. Fernando Mart\u00edn Ortega, Director de Marketing y Comunicaci\u00f3n en AERTEC Solutions. Profesor en ESIC. &nbsp; &nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10],"tags":[],"class_list":["post-9697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketingestrategico"],"_links":{"self":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/comments?post=9697"}],"version-history":[{"count":0,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/posts\/9697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/media\/9232"}],"wp:attachment":[{"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/media?parent=9697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/categories?post=9697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.accionmk.com\/en\/wp-json\/wp\/v2\/tags?post=9697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}