{"id":10590,"date":"2024-02-25T19:54:16","date_gmt":"2024-02-25T19:54:16","guid":{"rendered":"https:\/\/accionmk.com\/?page_id=10590"},"modified":"2024-07-23T14:20:44","modified_gmt":"2024-07-23T12:20:44","slug":"plan-estrategico-de-marketing-malaga","status":"publish","type":"page","link":"https:\/\/www.accionmk.com\/fr\/plan-de-marketing-strategique-malaga\/","title":{"rendered":"Plan marketing strat\u00e9gique"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"10590\" class=\"elementor elementor-10590\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aae3de3 e-flex e-con-boxed e-con e-parent\" data-id=\"aae3de3\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f03e5d e-con-full e-flex e-con e-child\" data-id=\"4f03e5d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ddebb3 elementor-widget elementor-widget-heading\" data-id=\"0ddebb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 id='plan-estrat\u00e9gico-de-marketing'  class=\"elementor-heading-title elementor-size-default\">Plan strat\u00e9gique <br>marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f479df5 elementor-widget elementor-widget-text-editor\" data-id=\"f479df5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorsque des obstacles semblent se dresser sur la voie du progr\u00e8s, un plan marketing strat\u00e9gique devient un \u00e9l\u00e9ment cl\u00e9 de votre r\u00e9ussite. Ce n'est rien de plus qu'une carte d\u00e9taill\u00e9e de votre strat\u00e9gie, mais lorsqu'il est bien con\u00e7u, il devient l'outil qui apporte clart\u00e9, orientation et une approche diff\u00e9rente \u00e0 votre entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-caea2e5 e-flex e-con-boxed e-con e-parent\" data-id=\"caea2e5\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c11a63 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5c11a63\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Accueil<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/services\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Services<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/etudes-de-marche\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Conseil strat\u00e9gique<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/plan-de-marketing-strategique-malaga\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Plan marketing strat\u00e9gique<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e318b87 e-flex e-con-boxed e-con e-parent\" data-id=\"e318b87\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a0b3ae1 e-con-full e-flex e-con e-child\" data-id=\"a0b3ae1\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-0205f9f e-flex e-con-boxed e-con e-child\" data-id=\"0205f9f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-2539000 e-con-full e-flex e-con e-child\" data-id=\"2539000\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#mercados\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb977f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9fb977f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous \u00e9laborons votre plan marketing strat\u00e9gique<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745315f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"745315f\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M273 239c9.4 9.4 9.4 24.6 0 33.9L113 433c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l143-143L79 113c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L273 239z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-a98fced e-con-full e-flex e-con e-child\" data-id=\"a98fced\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#tipos\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa768f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8fa768f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quel est le co\u00fbt d'un plan marketing strat\u00e9gique ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5745f55 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5745f55\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M273 239c9.4 9.4 9.4 24.6 0 33.9L113 433c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l143-143L79 113c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L273 239z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-991e2b7 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"991e2b7\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#faq\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf1999 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dbf1999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>FAQ<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c63c44 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8c63c44\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M273 239c9.4 9.4 9.4 24.6 0 33.9L113 433c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l143-143L79 113c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L273 239z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-7c6810c e-con-full e-flex e-con e-child\" data-id=\"7c6810c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.accionmk.com\/fr\/projets\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-506fccc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"506fccc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Projets<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-360a6d2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"360a6d2\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M273 239c9.4 9.4 9.4 24.6 0 33.9L113 433c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l143-143L79 113c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L273 239z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c77325b e-con-full e-flex e-con e-child\" data-id=\"c77325b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab4332 elementor-widget elementor-widget-heading\" data-id=\"5ab4332\" data-element_type=\"widget\" id=\"mercados\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='elaboramos-tu-plan-estrat\u00e9gico-de-marketing-en-m\u00e1laga'  class=\"elementor-heading-title elementor-size-default\">Nous \u00e9laborons votre plan marketing strat\u00e9gique \u00e0 M\u00e1laga\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6217c3 elementor-widget elementor-widget-text-editor\" data-id=\"f6217c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L'\u00e9laboration d'un plan strat\u00e9gique de marketing implique la mise en \u0153uvre d'un processus d\u00e9taill\u00e9 et structur\u00e9 pour atteindre les objectifs commerciaux de votre entreprise. Chez Acci\u00f3nMK, nous \u00e9laborons ce plan en collaboration avec vous, en tenant compte de plusieurs aspects cl\u00e9s.<\/p>\n<ul>\n<li><span style=\"font-weight: 600;\">Analyse de la situation actuelle :<\/span> Notre approche de l'\u00e9laboration d'un plan marketing strat\u00e9gique commence par une analyse approfondie de la situation actuelle de votre entreprise. Nous recueillons des informations sur votre march\u00e9, vos concurrents et votre public cible au moyen d'une analyse interne (forces et faiblesses) et externe (opportunit\u00e9s et menaces). De cette mani\u00e8re, nous pouvons \u00e9valuer les d\u00e9fis sp\u00e9cifiques auxquels vous \u00eates confront\u00e9s et identifier les domaines qui n\u00e9cessitent une attention particuli\u00e8re.<\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<ul>\n<li><span style=\"font-weight: 600;\">D\u00e9finition des objectifs :<\/span> Apr\u00e8s avoir analys\u00e9 votre situation actuelle, nous fixons des objectifs sp\u00e9cifiques et r\u00e9alisables, align\u00e9s sur votre vision de l'entreprise, dans le cadre de l'approche SMART. Nous repr\u00e9sentons des objectifs clairs et r\u00e9alistes, de la croissance des ventes au positionnement de la marque, gr\u00e2ce auxquels nous orientons nos strat\u00e9gies vers l'obtention de r\u00e9sultats tangibles.<\/li><\/ul>\n<div>&nbsp;<\/div>\n<ul>\n<li><span style=\"font-weight: 600;\">D\u00e9veloppement de la strat\u00e9gie :<\/span> Dans cette phase du plan strat\u00e9gique de marketing, nous \u00e9laborons les strat\u00e9gies qui nous permettront d'atteindre les objectifs fix\u00e9s. Nous d\u00e9terminons l'approche \u00e0 suivre en termes de segmentation du march\u00e9, de positionnement... et nous \u00e9laborons des strat\u00e9gies sur mesure, align\u00e9es sur vos objectifs \u00e0 court et \u00e0 long terme.<\/li><\/ul>\n<div>&nbsp;<\/div>\n<ul>\n<li><span style=\"font-weight: 600;\">Mise en \u0153uvre :<\/span> Chaque aspect du plan se concr\u00e9tise par l'ex\u00e9cution des actions n\u00e9cessaires pour atteindre les objectifs fix\u00e9s : campagnes publicitaires, d\u00e9veloppement de contenu, optimisation du site web, utilisation des r\u00e9seaux sociaux...<\/li><\/ul>\n<div>&nbsp;<\/div>\n<ul>\n<li><span style=\"font-weight: 600;\">\u00c9valuation et suivi :<\/span> Le plan strat\u00e9gique de marketing que nous \u00e9laborons n'est pas un document statique, mais un processus dynamique qui s'adapte aux besoins et aux circonstances de votre entreprise. C'est pourquoi il est essentiel d'\u00e9valuer en permanence les r\u00e9sultats des actions planifi\u00e9es et de v\u00e9rifier que les objectifs sont atteints. Nous proc\u00e9dons aux ajustements n\u00e9cessaires et identifions les possibilit\u00e9s d'am\u00e9lioration pour garantir le succ\u00e8s \u00e0 long terme.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4dbd5 elementor-widget elementor-widget-heading\" data-id=\"8d4dbd5\" data-element_type=\"widget\" id=\"tipos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='cu\u00e1nto-cuesta-un-plan-estrat\u00e9gico-de-marketing'  class=\"elementor-heading-title elementor-size-default\">Quel est le co\u00fbt d'un plan marketing strat\u00e9gique ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7ff45 elementor-widget elementor-widget-text-editor\" data-id=\"2e7ff45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lors de la fixation du prix d'un plan de marketing strat\u00e9gique, il y a un certain nombre d'\u00e9l\u00e9ments \u00e0 prendre en compte et vous ne devez pas tomber dans le pi\u00e8ge des entreprises qui promettent des r\u00e9sultats exceptionnels \u00e0 un prix exorbitant.\u00a0<\/p><p>Chez AccionMK, nous \u00e9valuons le prix du plan en fonction du temps investi, sans exc\u00e8s et de mani\u00e8re transparente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4753b98 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"4753b98\" data-element_type=\"widget\" id=\"faq\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='faqs'  class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e4e38 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-accordion\" data-id=\"22e4e38\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3651\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-3651\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Qu'est-ce qu'une \u00e9tude de march\u00e9 ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3651\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-3651\">L'\u00e9tude de march\u00e9 est une recherche visant \u00e0 collecter, analyser et comprendre des informations pertinentes sur un march\u00e9 sp\u00e9cifique, y compris ses consommateurs, ses concurrents et ses tendances.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3652\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-3652\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">\u00c0 quoi servent les \u00e9tudes de march\u00e9 et pourquoi sont-elles importantes ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3652\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-3652\"><p><span style=\"font-weight: 400;\">Les \u00e9tudes de march\u00e9 sont r\u00e9alis\u00e9es pour mieux comprendre l'environnement dans lequel une entreprise op\u00e8re, ce qui permet de mieux comprendre les conditions, les tendances et les caract\u00e9ristiques d'un march\u00e9 sp\u00e9cifique. Il est essentiel de les r\u00e9aliser afin de :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conna\u00eetre son public :<\/b><span style=\"font-weight: 400;\"> permet d'identifier vos clients potentiels, leurs besoins, leurs pr\u00e9f\u00e9rences, leur comportement d'achat et les segments de march\u00e9 pertinents.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00c9valuer les comp\u00e9tences :<\/b><span style=\"font-weight: 400;\"> permet de comprendre comment les autres acteurs se positionnent sur le march\u00e9, quelles sont leurs strat\u00e9gies, leurs forces et leurs faiblesses...<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Une prise de d\u00e9cision \u00e9clair\u00e9e :<\/b><span style=\"font-weight: 400;\"> fournit des informations cl\u00e9s pour d\u00e9cider des questions strat\u00e9giques, telles que le d\u00e9veloppement de produits, la fixation des prix, les strat\u00e9gies de marketing, l'expansion g\u00e9ographique, entre autres.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>R\u00e9duire les risques :<\/b><span style=\"font-weight: 400;\"> Une meilleure compr\u00e9hension du march\u00e9 permet d'anticiper et d'att\u00e9nuer les risques potentiels, \u00e9vitant ainsi des investissements inutiles ou des strat\u00e9gies inefficaces.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identifier les opportunit\u00e9s :<\/b><span> vous permet de d\u00e9tecter des opportunit\u00e9s commerciales qui pourraient passer inaper\u00e7ues, des domaines inexploit\u00e9s ou des niches de march\u00e9 pertinentes.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3653\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-3653\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">\u00c0 quoi servent les \u00e9tudes de march\u00e9 et pourquoi sont-elles importantes ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3653\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-3653\"><p>Les \u00e9tudes de march\u00e9 sont r\u00e9alis\u00e9es pour mieux comprendre l'environnement dans lequel une entreprise op\u00e8re, ce qui permet de mieux comprendre les conditions, les tendances et les caract\u00e9ristiques d'un march\u00e9 sp\u00e9cifique. Il est essentiel de les r\u00e9aliser afin de :<\/p><ul><li><strong>Conna\u00eetre son public<\/strong>permet d'identifier vos clients potentiels, leurs besoins, leurs pr\u00e9f\u00e9rences, leur comportement d'achat et les segments de march\u00e9 pertinents.<\/li><li><strong>\u00c9valuer les comp\u00e9tences<\/strong>En voici un exemple : il permet de comprendre comment les autres acteurs se positionnent sur le march\u00e9, quelles sont leurs strat\u00e9gies, leurs forces et leurs faiblesses...<\/li><li><strong>Une prise de d\u00e9cision \u00e9clair\u00e9e<\/strong>Les \"informations strat\u00e9giques\" : elles fournissent des informations cl\u00e9s pour d\u00e9cider des questions strat\u00e9giques, telles que le d\u00e9veloppement de produits, la fixation des prix, les strat\u00e9gies de marketing, l'expansion g\u00e9ographique, entre autres.<\/li><li><strong>R\u00e9duire les risques<\/strong>une meilleure compr\u00e9hension du march\u00e9 permet d'anticiper et d'att\u00e9nuer les risques potentiels, \u00e9vitant ainsi des investissements inutiles ou des strat\u00e9gies inefficaces.<\/li><li><strong>Identifier les opportunit\u00e9s<\/strong>La \"cartographie des opportunit\u00e9s commerciales\" : vous permet de d\u00e9tecter des opportunit\u00e9s commerciales qui pourraient passer inaper\u00e7ues, des domaines inexploit\u00e9s ou des niches de march\u00e9 pertinentes.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3654\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-3654\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Quelle est la diff\u00e9rence entre une \u00e9tude de march\u00e9 et une enqu\u00eate de march\u00e9 ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3654\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-3654\"><p>Les <strong>\u00e9tudes de march\u00e9<\/strong> sont une partie sp\u00e9cifique de l'\u00e9tude de march\u00e9.<\/p><p>Les <strong>\u00e9tude de march\u00e9<\/strong> englobe une approche plus large qui inclut l'analyse des donn\u00e9es, des tendances, des comportements et des variables du march\u00e9 en g\u00e9n\u00e9ral, tandis qu'une <strong>\u00e9tude de march\u00e9<\/strong> se concentre sur un aspect particulier ou un probl\u00e8me sp\u00e9cifique du march\u00e9.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3655\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-3655\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Que peut-on tirer d'une \u00e9tude de march\u00e9 ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3655\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-3655\"><p>Les \u00e9tudes de march\u00e9 peuvent fournir des informations d\u00e9taill\u00e9es sur la d\u00e9mographie du march\u00e9, le comportement d'achat, les pr\u00e9f\u00e9rences des consommateurs, l'analyse des concurrents, les tendances du march\u00e9, ainsi que d'autres donn\u00e9es utiles \u00e0 la prise de d\u00e9cision.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3656\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-3656\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Comment les \u00e9tudes de march\u00e9 peuvent-elles aider mon entreprise ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3656\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-3656\"><p>L'\u00e9tude de march\u00e9 \u00e0 Malaga peut \u00eatre d'une grande aide pour votre entreprise en fournissant des informations pr\u00e9cieuses qui vous permettront d'am\u00e9liorer vos produits ou services, d'identifier les opportunit\u00e9s de croissance, de mieux comprendre les clients, d'optimiser les strat\u00e9gies de marketing et de prendre des d\u00e9cisions commerciales plus inform\u00e9es et plus pr\u00e9cises.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfQu\\u00e9 es un estudio del mercado?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Los estudios de mercado son una investigaci\\u00f3n para recopilar, analizar y comprender informaci\\u00f3n relevante sobre un mercado espec\\u00edfico, incluyendo a sus consumidores, competidores y tendencias.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfPara qu\\u00e9 se hace un estudio de mercado y por qu\\u00e9 es importante?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p><span style=\\\"font-weight: 400;\\\">Un estudio de mercado se lleva a cabo para entender mejor el entorno en el que opera una empresa, permitiendo comprender mejor las condiciones, tendencias y caracter\\u00edsticas de un mercado espec\\u00edfico. Es fundamental realizarlos para:<\\\/span><\\\/p><ul><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Conocer a tu audiencia:<\\\/b><span style=\\\"font-weight: 400;\\\"> ayuda a identificar qui\\u00e9nes son tus clientes potenciales, sus necesidades, preferencias, comportamientos de compra y segmentos de mercado relevantes.<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Evaluar la competencia:<\\\/b><span style=\\\"font-weight: 400;\\\"> permite entender c\\u00f3mo se posicionan otros actores en el mercado, qu\\u00e9 estrategias emplean, cu\\u00e1les son sus fortalezas y debilidades\\u2026<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Toma de decisiones informadas:<\\\/b><span style=\\\"font-weight: 400;\\\"> proporciona informaci\\u00f3n clave para decidir sobre cuestiones estrat\\u00e9gicas, como el desarrollo de productos, fijaci\\u00f3n de precios, estrategias de marketing, expansi\\u00f3n geogr\\u00e1fica, entre otros.<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Reducir riesgos:<\\\/b><span style=\\\"font-weight: 400;\\\"> al comprender mejor el mercado, se pueden anticipar y mitigar posibles riesgos, evitando inversiones innecesarias o estrategias poco efectivas.<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>Identificar oportunidades:<\\\/b><span> permite detectar oportunidades de negocio que podr\\u00edan estar pasando desapercibidas, \\u00e1reas no explotadas o nichos de mercado relevantes.<\\\/span><\\\/li><\\\/ul>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfPara qu\\u00e9 se hace un estudio de mercado y por qu\\u00e9 es importante?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Un estudio de mercado se lleva a cabo para entender mejor el entorno en el que opera una empresa, permitiendo comprender mejor las condiciones, tendencias y caracter\\u00edsti-cas de un mercado espec\\u00ed\\ufb01co. Es fundamental realizarlos para:<\\\/p><ul><li><strong>Conocer a tu audiencia<\\\/strong>: ayuda a identi\\ufb01car qui\\u00e9nes son tus clientes potenciales, sus necesidades, preferencias, comportamientos de compra y segmentos de mercado relevantes.<\\\/li><li><strong>Evaluar la competencia<\\\/strong>: permite entender c\\u00f3mo se posicionan otros actores en el mercado, qu\\u00e9 estrategias emplean, cu\\u00e1les son sus fortalezas y debilidades\\u2026<\\\/li><li><strong>Toma de decisiones informadas<\\\/strong>: proporciona informaci\\u00f3n clave para decidir sobre cuestiones estrat\\u00e9gicas, como el desarrollo de productos, fijaci\\u00f3n de precios, estrategias de marketing, expansi\\u00f3n geogr\\u00e1fica, entre otros.<\\\/li><li><strong>Reducir riesgos<\\\/strong>: al comprender mejor el mercado, se pueden anticipar y mitigar posibles riesgos, evitando inversiones innecesarias o estrategias poco efectivas.<\\\/li><li><strong>Identificar oportunidades<\\\/strong>: permite detectar oportunidades de negocio que podr\\u00edan estar pasando desapercibidas, \\u00e1reas no explotadas o nichos de mercado relevantes.<\\\/li><\\\/ul>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfCu\\u00e1l es la diferencia entre un estudio de mercado y una investigaci\\u00f3n de mercado?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Los <strong>estudios de mercado<\\\/strong> son una parte espec\\u00edfica de la investigaci\\u00f3n de mercado.<\\\/p><p>La <strong>investigaci\\u00f3n de mercado<\\\/strong> abarca un enfoque m\\u00e1s amplio que incluye el an\\u00e1lisis de datos, tendencias, comportamientos y variables del mercado en general, mientras que un <strong>estudio de mercado<\\\/strong> se centra en un aspecto particular o en una problem\\u00e1tica espec\\u00ed\\ufb01ca del mercado.<\\\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfQu\\u00e9 se obtiene de un estudio de mercado?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Los estudios de mercado pueden proporcionar informaci\\u00f3n detallada sobre la demogra-f\\u00eda del mercado, comportamiento de compra, preferencias de los consumidores, an\\u00e1lisis de la competencia, tendencias del mercado, entre otros datos relevantes para la toma de decisiones empresariales.<\\\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"\\u00bfC\\u00f3mo pueden ayudar los estudios de mercado a mi empresa?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Los estudios de mercado en M\\u00e1laga pueden ser de gran ayuda para tu empresa al proporcionar informaci\\u00f3n valiosa que te permitir\\u00e1 mejorar productos o servicios, identificar oportunidades de crecimiento, comprender mejor a los clientes, optimizar estrategias de marketing y tomar decisiones empresariales m\\u00e1s informadas y acertadas.<\\\/p>\"\n            }\n        }\n    ]\n}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6723c77 e-flex e-con-boxed e-con e-parent\" data-id=\"6723c77\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8610e2f e-con-full e-flex e-con e-child\" data-id=\"8610e2f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5076d34 e-flex e-con-boxed e-con e-parent\" data-id=\"5076d34\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c9720 elementor-widget elementor-widget-heading\" data-id=\"e2c9720\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Notre blog<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66d5f2 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"e66d5f2\" data-element_type=\"widget\" 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https:\/\/www.accionmk.com\/wp-content\/uploads\/2015\/11\/slide-studies-1536x710.jpg 1536w\" sizes=\"(max-width: 1687px) 100vw, 1687px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='estudios-de-mercado-para-que-sirve-un-estudio-de-mercado'  class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/pourquoi-realiser-une-etude-de-marche\/\" >\n\t\t\t\t\u00c9tude de march\u00e9, \u00e0 quoi sert l'\u00e9tude de march\u00e9 ?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t4 mai 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.accionmk.com\/fr\/pourquoi-realiser-une-etude-de-marche\/\" aria-label=\"En savoir plus sur Etudes de march\u00e9, A quoi servent les \u00e9tudes de march\u00e9 ?\" tabindex=\"-1\" >\n\t\t\tEn savoir plus\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9619 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-estudiosdemercado\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.accionmk.com\/fr\/impact-de-la-crise-covid-19\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"650\" height=\"397\" src=\"https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/05\/1-min_opt.jpg\" class=\"attachment-full size-full wp-image-8968\" alt=\"\" srcset=\"https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/05\/1-min_opt.jpg 650w, https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/05\/1-min_opt-300x183.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='impacto-de-la-crisis-del-covid-19'  class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/impact-de-la-crise-covid-19\/\" >\n\t\t\t\tImpact de la crise COVID-19\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t27 mai 2020\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.accionmk.com\/fr\/impact-de-la-crise-covid-19\/\" aria-label=\"En savoir plus sur L&#039;impact de la crise du COVID-19\" tabindex=\"-1\" >\n\t\t\tEn savoir plus\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9624 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-estudiosdemercado\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.accionmk.com\/fr\/limportance-des-etudes-de-marche-en-cas-de-crise\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1950\" height=\"1303\" src=\"https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled.jpg\" class=\"attachment-full size-full wp-image-8973\" alt=\"\" srcset=\"https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled.jpg 1950w, https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled-300x200.jpg 300w, https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled-1024x684.jpg 1024w, https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled-768x513.jpg 768w, https:\/\/www.accionmk.com\/wp-content\/uploads\/2020\/04\/155933-OUEWN1-292-min-scaled-1536x1026.jpg 1536w\" sizes=\"(max-width: 1950px) 100vw, 1950px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 id='la-importancia-de-los-estudios-de-mercado-y-la-planificaci\u00f3n-estrat\u00e9gica-en-tiempos-de-crisis'  class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/limportance-des-etudes-de-marche-en-cas-de-crise\/\" >\n\t\t\t\tL'importance des \u00e9tudes de march\u00e9 et de la planification strat\u00e9gique en temps de crise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t25 avril 2020\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.accionmk.com\/fr\/limportance-des-etudes-de-marche-en-cas-de-crise\/\" aria-label=\"En savoir plus sur L&#039;importance des \u00e9tudes de march\u00e9 et de la planification strat\u00e9gique en temps de crise\" tabindex=\"-1\" >\n\t\t\tEn savoir plus\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" 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contraignant<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e667c7 elementor-widget elementor-widget-text-editor\" data-id=\"5e667c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ne restez pas sur votre faim. Faites-nous part de votre projet, de vos id\u00e9es ou de vos doutes, et nous \u00e9tudierons votre cas avec attention pour pouvoir vous proposer un plan d'action et un budget personnalis\u00e9 en fonction de vos besoins, sans engagement ! <b>Qu'attendez-vous ?<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e07ca68 e-con-full e-flex e-con e-child\" data-id=\"e07ca68\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f162295 elementor-widget elementor-widget-shortcode\" data-id=\"f162295\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"12252\" class=\"elementor elementor-12252\" 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value=\"12252\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"1ad1f16\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Estudios de mercado - Accionmk\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"10866\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCourriel\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Courriel\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_3d64664 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_3d64664\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tT\u00e9l\u00e9phone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_3d64664]\" id=\"form-field-field_3d64664\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"T\u00e9l\u00e9phone\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_e9eaf1f elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_e9eaf1f\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPolitique de confidentialit\u00e9\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_e9eaf1f]\" id=\"form-field-field_e9eaf1f\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_e9eaf1f\">J'ai lu et j'accepte les <a href=\"https:\/\/www.accionmk.com\/fr\/avis-juridique\/\" target=\"_blank\">Avis juridique<\/a> sur la collecte de donn\u00e9es et <a href=\"https:\/\/www.accionmk.com\/fr\/politique-de-confidentialite\/\" target=\"_blank\">Politique de confidentialit\u00e9<\/a>.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_b960bac elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_b960bac\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfeBDgmAAAAABVv4Y_g7LTyrXRS9jLLB1nQMND_\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Envoyer<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9614ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9614ef\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e55a0cd\" data-id=\"e55a0cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-413e441 elementor-widget elementor-widget-heading\" data-id=\"413e441\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 id='servicios-que-tambi\u00e9n-ofrecemos'  class=\"elementor-heading-title elementor-size-default\">Services qui<br>\nnous proposons \u00e9galement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-758479a elementor-widget elementor-widget-text-editor\" data-id=\"758479a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous proposons une large gamme de services compl\u00e9mentaires pour r\u00e9pondre \u00e0 tous les besoins de votre entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cfcb55f\" data-id=\"cfcb55f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd211ae elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"cd211ae\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/servicios\/estudios-de-mercado\/\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00c9tude de march\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9973633 elementor-widget elementor-widget-text-editor\" data-id=\"9973633\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous sommes sur un march\u00e9 en constante \u00e9volution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c708cd elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3c708cd\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/etude-de-marche-malaga\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00c9tude de march\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/travail-sur-le-terrain\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Travail sur le terrain<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/power-bi-business-intelligence\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Intelligence \u00e9conomique<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9733643 elementor-widget elementor-widget-button\" data-id=\"9733643\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.accionmk.com\/fr\/servicios\/desarrollo\/\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+ d'informations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c2af1d1\" data-id=\"c2af1d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c73e532 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c73e532\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/servicios\/desarrollo\/\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u00e9veloppement <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e976cfd elementor-widget elementor-widget-text-editor\" data-id=\"e976cfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chez AccionMK, nous nous occupons de tous les aspects li\u00e9s au d\u00e9veloppement de sites web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81a4695 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"81a4695\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/enregistrement-et-hebergement-de-domaines\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enregistrement et h\u00e9bergement de domaines<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/developpement-web\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u00e9veloppement web<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/developpement-dune-boutique-en-ligne\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u00e9veloppement d'une boutique en ligne<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/developpement-dapplications\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u00e9veloppement d'applications<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/developpement-du-crm\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u00e9veloppement CRM<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a950cd8 elementor-widget elementor-widget-button\" data-id=\"a950cd8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.accionmk.com\/fr\/servicios\/desarrollo\/\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+ d'informations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81cb1df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81cb1df\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-648cca6\" data-id=\"648cca6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2647278 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2647278\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/servicios\/diseno\/\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Conception<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6181424 elementor-widget elementor-widget-text-editor\" data-id=\"6181424\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le marketing num\u00e9rique ne pourrait exister sans le design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-300dace elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"300dace\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/branding-malaga\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L'image de marque<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/conception-editoriale\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Conception \u00e9ditoriale<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/lemballage\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Emballage<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb10f3 elementor-widget elementor-widget-button\" data-id=\"cfb10f3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.accionmk.com\/fr\/servicios\/diseno\/\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+ d'informations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1b23d1c\" data-id=\"1b23d1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9baa649 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9baa649\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/servicios\/marketing-digital\/\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marketing num\u00e9rique<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11cd692 elementor-widget elementor-widget-text-editor\" data-id=\"11cd692\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Atteignez vos objectifs num\u00e9riques gr\u00e2ce \u00e0 nos services de marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2190cb5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2190cb5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/positionnement-seo-malaga\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">R\u00c9F\u00c9RENCEMENT<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/publicite-en-ligne-sem-malaga\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SEM<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/gestion-des-medias-sociaux\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">M\u00e9dias sociaux<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/publicite-dans-les-medias-sociaux\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Publicit\u00e9 dans les m\u00e9dias sociaux<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/marketing-par-courrier-electronique\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marketing par courrier \u00e9lectronique<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32a3680 elementor-widget elementor-widget-button\" data-id=\"32a3680\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.accionmk.com\/fr\/servicios\/marketing-digital\/\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+ d'informations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d849a79\" data-id=\"d849a79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70ada53 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"70ada53\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.accionmk.com\/fr\/servicios\/registro-de-marca\/\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enregistrement de la marque<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-487d03c elementor-widget elementor-widget-text-editor\" data-id=\"487d03c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En d\u00e9posant une marque, une entreprise obtient le droit exclusif d'emp\u00eacher des tiers de commercialiser des produits identiques ou similaires.<\/p><p>L'enregistrement des marques et des brevets s'effectue sur le site web de l'Office espagnol des brevets et des marques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c82eb3e elementor-widget elementor-widget-button\" data-id=\"c82eb3e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.accionmk.com\/fr\/servicios\/registro-de-marca\/\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+ d'informations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Plan marketing strat\u00e9gique Lorsque des obstacles semblent entraver les progr\u00e8s, un plan marketing strat\u00e9gique devient un \u00e9l\u00e9ment cl\u00e9 de la r\u00e9ussite.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10590","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/10590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.accionmk.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.accionmk.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.accionmk.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.accionmk.com\/fr\/wp-json\/wp\/v2\/comments?post=10590"}],"version-history":[{"count":77,"href":"https:\/\/www.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/10590\/revisions"}],"predecessor-version":[{"id":15181,"href":"https:\/\/www.accionmk.com\/fr\/wp-json\/wp\/v2\/pages\/10590\/revisions\/15181"}],"wp:attachment":[{"href":"https:\/\/www.accionmk.com\/fr\/wp-json\/wp\/v2\/media?parent=10590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}