What is it?
With this workshop, Andalusia Lab aims to provide attendees with a global vision of social media measurement and analytics. When we are going to use social networks in our company, in addition to properly plan our content strategy, we must be able to analyse one by one the results that these networks show us with the actions that we are implementing, in order to know the level of compliance with our company's objectives.
It is mandatory to measure the actions in social networks if we want to know our positioning in them in order to take improvement measures based on the results of the analytics.
Many companies only value economic objectives, and neglect some very important objectives such as branding, brand awareness and engagement.
What are the objectives of this Andalucía Lab workshop?
- Measure, analyse and monetise our presence on social networks.
- Develop and design our social media scorecard.
Workshop contents
- ROI/IOR on social media.
- Define our social media metrics based on our objectives.
- Know the tools to carry out measurement in social networks.
Facebook
Instagram
Twitter
Linkedin
Pinterest
Youtube - Setting up a scorecard to measure the results of the strategy.
Who is the Andalucía Lab workshop aimed at?
Aimed at business people, entrepreneurs and social media professionals who are interested in learning about the benefits of implementing social media strategies through analytics and its main measurement indicators.
Characteristics of the workshop
- Requirement to be of legal age.
- In order to get the most out of the workshop, it is recommended to attend with a laptop or tablet.
- Timetable from 10.30 a.m. to 2 p.m. (half hour break for networking)
By clicking here you will be able to register for the course.
