CRM Development

Would you like to have the power to understand your audience on a deeper level, to turn every interaction into an opportunity and to optimise your strategies for exponential growth? That's exactly what we offer you at AccionMK: CRM development, a tailor-made solution designed to maximise your commercial potential.

Customised CRM development in Malaga

Technology is essential, but we are aware that behind every organisation there is a team of people. That's why, in CRM development, we aim to develop intuitive interfaces that simplify your tasks and take your business to the next level, always respecting your project and its technical requirements.

    • Requirements analysis: We understand the specific needs of the company, its business objectives, and the technical requirements for CRM development. This includes identifying the required functionality and current customer management issues.

    • Planning and design: We create a detailed plan covering the architecture, functionalities, integrations, and interface design of the CRM. In this way, we can decide which features are essential and how they will be integrated to meet business needs.

    • CRM development: We carry out the construction of the CRM according to the specifications and design previously established. This includes the development of the database, programming of functions, configuration of workflows, etc.

    • Tests and adjustments: We perform various tests to identify potential bugs, security flaws or functionality issues and make the necessary adjustments to ensure optimal performance.

    • Implementation: We launch the CRM and implement it in-house. This process can include data migration, staff training and final configuration.

    • Ongoing evaluation and support: After the CRM has been developed and implemented, we continue to work with you to gather user feedback and make regular improvements. It is important to fine-tune and optimise the system to ensure its long-term effectiveness.

Types of Market Research

With our market research in Malaga, Andalusia and Madrid, we provide you with all the information you need to make the best decisions and develop effective marketing strategies. We show you the profile of your current and potential customers, what they expect to get from your product and where is the best place to advertise it. 

  • Quantitative market research: We carry out statistical analyses and design hypotheses to obtain accurate data on the behaviour of your target audience in the market. With them you will be able to obtain relevant information to carry out specific actions, such as designing new products or segmenting your payment campaigns.

  • Qualitative market research: We analyse your customers' needs, habits, motivations and expectations so that you can understand why they react in a certain way to a product or service. It will allow you to discover how your customers perceive your brand and help you build long-term relationships with them.

  • Ad hoc market studies: Do you need information quickly about a specific aspect of your target audience? We create "ad hoc" market research for a specific project according to your needs. It will allow you to get information in a short period of time and make more effective decisions.


A CRM (Customer Relationship Management) is a technological tool that allows companies to manage, organise and improve interactions with their customers. This system centralises customer information, including contact details, purchase history, preferences, past interactions, customer service queries and any other relevant information.

The main objective of a CRM is to optimise customer relationships, enabling companies to better understand their customers' needs and behaviours in order to provide a more personalised and effective service. It also helps sales, marketing and customer service teams to collaborate more efficiently, thereby increasing customer retention, improving sales opportunities and providing better support overall.

It provides a holistic view of customers, enables tracking of interactions, managing relevant information, automating business processes, improving internal collaboration to strengthen customer relationships and increasing business efficiency.

The use of CRM extends to different departments such as sales, marketing, customer service and often support teams. Sales reps use it to manage leads and customers, marketing to target and personalise campaigns, while customer service teams use it to efficiently resolve issues and provide better support.

The market studies are a specific part of market research.

The market research encompasses a broader approach that includes the analysis of data, trends, behaviours and market variables in general, while a market study focuses on a particular aspect or a specific market issue.

CRMs often offer customisation possibilities in terms of data fields, workflows, reports and dashboards tailored to business needs. In addition, automated processes can be set up according to specific business requirements.

A CRM focuses on the management of customer relationships and related interactions. On the other hand, a ERP (Enterprise Resource Planning) encompasses a wider range of business processes, including human resources, finance, inventory and logistics.

During CRM development, essential data, in addition to specific requirements, includes customer contact information, interaction history, preferences, past transactions, demographics and any other information relevant to managing customer relationships.

Yes, CRMs are often compatible with a variety of business tools and systems. Most offer integrations with common email applications, marketing management systems, accounting software and more.

CRMs often offer high levels of security through measures such as data encryption, access permission management, security audits and compliance with data protection standards such as GDPR or HIPAA.

CRM development and implementation time can vary depending on the size of the company, the complexity of the project and the customisation required. In general, it can take from several months to a year, including configuration, data migration and staff training.

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Don't be left wanting to grow. Tell us about your project, ideas or doubts, and we will study your case carefully to be able to give you an action plan and a personalised budget according to your needs, with no obligation! What are you waiting for?

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