Strategic plan
marketing
When obstacles seem to stand in the way of progress, a strategic marketing plan becomes a key part of your success. It is nothing more than a detailed map of your strategy, but when well crafted, it becomes the tool that provides clarity, direction and a different approach to your business.
We draw up your strategic marketing plan in Málaga
Designing a strategic marketing plan involves implementing a detailed and structured process to achieve your company's business objectives. At AcciónMK, we develop this plan in collaboration with you, taking into account several key aspects.
- Analysis of the current situation: Our approach to developing a strategic marketing plan starts with a thorough analysis of your company's current situation. We gather information about your market, competitors and target audience through an internal (strengths and weaknesses) and external (opportunities and threats) analysis. In this way, we can assess the specific challenges you face and identify the areas that need attention.
- Definition of objectives: Once we have analysed your current situation, we set specific, achievable goals aligned with your business vision under the SMART approach. We represent clear and realistic goals, from sales growth to brand positioning, with which we direct our strategies towards achieving tangible results.
- Strategy development: In this stage of the strategic marketing plan, we draw up the strategies that will enable us to achieve the objectives set. We determine the approach to follow in terms of market segmentation, positioning... and we draw up tailor-made strategies that are aligned with your short and long-term objectives.
- Implementation: Each aspect of the plan comes to life through the execution of the actions necessary to achieve the established objectives: advertising campaigns, content development, website optimisation, use of social networks...
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- Evaluation and monitoring: The strategic marketing plan we create is not a static document, but a dynamic process that adapts to the needs and circumstances of your business. For this reason, it is essential to constantly evaluate the results of the actions planned and to check that the objectives are being met. We make any necessary adjustments and identify opportunities for improvement to ensure long-term success.
How much does a strategic marketing plan cost?
When pricing a strategic marketing plan, there are a number of things to consider and you should not fall into the trap of companies that promise exceptional results at an exorbitant price.
At AccionMK we value the price of the plan according to the time invested, avoiding excesses and in a transparent manner.
FAQs
Market research is carried out to better understand the environment in which a company operates, allowing a better understanding of the conditions, trends and characteristics of a specific market. It is essential to conduct them in order to:
- Know your audience: helps to identify who your potential customers are, their needs, preferences, buying behaviour and relevant market segments.
- Assessing competence: allows us to understand how other actors position themselves in the market, what strategies they employ, what their strengths and weaknesses are...
- Informed decision-making: provides key information to decide on strategic issues, such as product development, pricing, marketing strategies, geographic expansion, among others.
- Reduce risks: By better understanding the market, potential risks can be anticipated and mitigated, avoiding unnecessary investments or ineffective strategies.
- Identify opportunities: allows you to detect business opportunities that might be going unnoticed, untapped areas or relevant market niches.
Market research is carried out to better understand the environment in which a company operates, allowing a better understanding of the conditions, trends and characteristics of a specific market. It is essential to conduct them in order to:
- Know your audiencehelps to identify who your potential customers are, their needs, preferences, buying behaviour and relevant market segments.
- Assessing competenceThe following is an example: it allows us to understand how other actors position themselves in the market, what strategies they employ, what their strengths and weaknesses are...
- Informed decision-makingThe "strategic information": provides key information to decide on strategic issues, such as product development, pricing, marketing strategies, geographic expansion, among others.
- Reducing risksby better understanding the market, potential risks can be anticipated and mitigated, avoiding unnecessary investments or ineffective strategies.
- Identifying opportunitiesThe "Business Opportunity Mapping": allows you to detect business opportunities that might be going unnoticed, untapped areas or relevant market niches.
The market studies are a specific part of market research.
The market research encompasses a broader approach that includes the analysis of data, trends, behaviours and market variables in general, while a market study focuses on a particular aspect or a specific market issue.
Market research can provide detailed information on market demographics, purchasing behaviour, consumer preferences, competitor analysis, market trends, among other data relevant to business decisions.
Market research in Malaga can be of great help to your company by providing valuable information that will allow you to improve products or services, identify growth opportunities, better understand customers, optimise marketing strategies and make more informed and accurate business decisions.
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Services that
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We offer a wide range of additional services to meet all your business needs.
Market research
Development
Through the elaboration of a strategic plan, decision-making is facilitated.
Design
Digital marketing
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