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Transactional Marketing vs. Relationship Marketing: Which is Best for Your Business?

Transactional Marketing or Relationship Marketing, which is better for your business? What is Transactional Marketing? Transactional marketing is a strategy focused on making quick and frequent sales, emphasising quantity over quality of customer interactions. This approach is based on incentivising the consumer to [...]

Master Instagram Reels: Strategies for Creating Viral Content

What are Instagram Reels and how do they work? Instagram Reels are a feature offered by the social network Instagram that allows users to create and edit short videos of 15 to 60 seconds. This tool is presented as a direct response to the popularity of TikTok, offering similar features and integrating additional functionalities [...].

What Does an Email Marketer Do? Everything You Need to Know

What Does an Email Marketer Do? Discover their main functions Have you ever wondered what an email marketer is? Well, an email marketer is a professional specialised in the planning, execution and analysis of email marketing campaigns. Their main mission is to strengthen the relationship with customers and boost conversions through email marketing campaigns.

How to Add Music to your Instagram Posts to Attract More Followers

How to add music to your Instagram posts: Step-by-step guide Step 1: Open the Instagram app To add music to your Instagram posts, you must first open the Instagram app on your mobile device. Make sure you have the latest version of the app installed to access all the updated features. [...]

Examples of Feedback to Improve Communication and Performance

What is feedback and why is it important? Feedback is a fundamental tool in business and digital marketing. It refers to the process by which information and opinions about services, products or strategies are gathered through communication with users, employees or stakeholders. This exchange of information [...]

10 Keys to Becoming a Successful Digital Trafficker

What is a Digital Trafficker and why is it essential for your business? A Digital Trafficker is a professional specialised in the management and optimisation of web traffic through different digital channels, such as social networks, search engines, email marketing campaigns and online advertising. This expert is in charge of supervising and managing [...]

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