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Cordoba Strategic Tourism Plan 2015-2019
With the aim of improving Cordoba's competitiveness as a destination, the city has been implementing a Strategic Plan since 2015, in order to enhance the value of its tourism resources. Contents of the article Strategic tourism plan for
Madrid Strategic Plan 2015-2019
The Madrid Strategic Plan 2015-2019 is based on 4 main axes. Below, we summarise the objectives that fall within each of them. Article contents Characteristics of the Madrid Strategic Plan Characteristics of the Madrid Strategic Plan Characteristics of the Madrid Strategic Plan
Main variables influencing the online purchasing process
Banco Cetelem, a leading company in consumer loans and credit in Europe and Spain, has recently presented the third edition of the Celeme e-Commerce Observatory. This third edition analyses the behaviour of online shopping in different countries.
Spanish Financial Institutions: Digital Shares
The digital offer of 16 Spanish banks was recently analysed to identify the level of digital maturity of the financial sector in Spain. The study was based on 3 dimensions: organisation and solutions; customer experience; technological solutions. It is
Study of the advertising, marketing and communication sector
AcciónMK developed and presented the study on the characterisation of Andalusian companies in the advertising, marketing and communication sector at the IMEX congress. Extenda, with the intention of supporting the Marketing, communication and advertising sector, offers this research.