Blog

Smartphone penetration to reach 66% next year
In 2018, 66% of people surveyed in 52 countries included in recent research will own a smartphone. Already in 2017 we have reached a figure of 63%, and in 2016 58%. In this post we will talk about the

Does it still make sense to do a Focus Group study?
Focus groups have always been a market research tool that has been heavily criticised. On the one hand, some people think that it is not a representative tool, while others say that Focus Groups are always

Jaén Strategic Plan 2021
The horizon of the plan is 2021 and it was defined taking into account the Concerted Provincial Municipal Development Plan of Jaén 2013-2021, another important local management instrument currently in force. Contents of the article Jaén Strategic Plan to 2021 1º

Grenada 2020 Strategy
From AcciónMK we would like to provide you with this information about the strategic plans that the city of Granada is carrying out. This plan includes a wide variety of action axes. However, and given its scope, we are going to detail

The Costa del Sol stands out in the balance of Summer 2017
The Costa del Sol is on a roll, being in the limelight as it has closed the summer with the best figures in history. According to the Minister of Tourism and Sport, Francisco Javier Fernández, on Monday 23 October,