The Sustainable Development Goals, known by their acronym SDGs, have become increasingly important since their appearance in 2015. According to the United Nations, the participation of companies in the achievement of the Goals is essential to achieve the targets set for 2030, and it is also a profitable action [...]
At AcciónMK we are very aware of the importance of the internationalisation process for any company, which is why we collaborate with Extenda (Andalusian Agency for Foreign Promotion) in the implementation of the international digital marketing plan for all those companies that want to internationalise or have already begun the process [...]
During 2018 there have been millions of searches through the Google search engine, of anything; and thanks to the Google Trends tool we can know how many searches have been made on a particular keyword, and we can segment it by cities or by date. In this post we are going to comment on what have been [...]
Neuroscience has finally put an end to the great debate about which online payment method is better and more reliable for the consumer. On variables such as reward, security and affection; the debit card is the big loser while PayPal comes out on top as a trust generator. Increases the [...]
When it comes to managing a business, there are key tools that will help us to make the right decisions at the right time. Control models that will support the fulfilment of the objectives set. Among the most commonly used tools, especially in management areas, is the scorecard. The strong potential of this tool is [...]
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