Optimising a website step by step

For those who do not know what the SEO yet, we can say that it is the process of optimising your website for search engine optimisation consider your website as optimal to offer quality to internet users. You can have a great business idea, with a lot of engagement on social networks, but if your website is not optimised, there is a high probability that your website will not appear in the first results. when your target audience searches for terms related to your company.

How to optimise a website step by step

Well, we are going to name the ones that we are going to name below indicators to consider when making a website. If your page is already done, you can still optimise it.

  • Number of backlinks. Backlinks are links that are found on other external websites, which redirect to your website. Ideally, there should be a high number of backlinks, but they should be of high quality, i.e. they should be related to your business.
  • Redirection with or without www. It may happen that if someone types a website in the search engine without the www in front of it, your website does not appear. Your website must appear when someone searches with or without the www.
  • The Title of your page is the main thing. The title should be entered under the tag. When someone searches for content and your page appears in Google, the first thing that appears in bold is the title. In this Title, we must enter the keyword or main word with which we are going to optimise the page. The length of the title is 55 characters.</li> <li>Target <strong>Description</strong>. This tag was very important a few years ago for Google. Nowadays it does not help to optimise but it is advisable that it appears as it is a call to action. The recommended length is 156 characters.</li> <li>The <strong>website</strong> must have the robots.txt file implemented.</li> <li>The <strong>website must have a sitemap</strong> implemented. This can be easily generated with the WordPress plugin Yoast SEO.</li> <li>The <strong>URL's of your page</strong> The web site must have a clear structure, and not be meaningless parameters. For example: Friendly URL: www.accionmk.com/marketing-digital. Unfriendly URL. www.accionmk.com/827?8hj</li> <li><strong>Images</strong>. We must optimise the weight of the images. We recommend that they weigh no more than 100 KB. In addition, each image must have the Title and ALT tags filled in.</li> <li><strong>H labels</strong>. These tags act as headings in the texts we create, highlighting the text as titles and subtitles. Therefore, apart from having the main title (meta title) we must create an optimised hierarchy. To do this we recommend including an H1, which would be the title that carries the most weight for SEO, and several H2. If the text is very long, it can contain h3 and successive h3. Never have more h2 than h1. And never have more than 2 h1.</li> <li><strong>Bold</strong>. This is also very important and nowadays it is part of SEO optimisation. The text that you write on each page should have in bold those keywords that you want to optimise. For example, if I want my post to appear in the first search results when people search for "most demanded courses for workers", we must have that keyword in our text repeatedly throughout the text, so that it is distributed. And of course, it must be in bold.</li> <li><strong>The website must have a responsive design</strong>. This means that the website must be perfectly visible from any mobile device (smartphones, tablets and computers).</li> <li>The website must have a <strong>404 error page</strong></li> <li><strong>Loading speed</strong> less than 2 seconds.</li> <li>Have a <strong>secure protocol with HTTPS</strong>. This security certificate can be purchased from our hosting.</li> <li>To have implemented in our html code the code of the <strong>Google Analytics</strong></li> </ul> <p>These are some of the indicators that we must take into account if we want to have a perfect website.</p> <p><strong>Do you want to get a free and instant SEO report of your website?</strong><br /> Visit our main website <a href="https://www.accionmk.com/en/" rel="noopener">www.accionmk.com</a> scroll down to <strong>half screen</strong>and you will find a section to download a <span style="text-decoration: underline;"><strong>COMPLETELY FREE WEB AUDIT</strong></span>.</p> </div> </div> </div> <div class="elementor-element elementor-element-2cdb9f6 e-con-full e-flex e-con e-child" data-id="2cdb9f6" data-element_type="container" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-element elementor-element-905ff5f elementor-widget elementor-widget-heading" data-id="905ff5f" data-element_type="widget" 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cat-item-16"><a href="https://www.accionmk.com/en/uncategorised-en/">Uncategorized</a> </li> <li class="cat-item cat-item-1"><a href="https://www.accionmk.com/en/uncategorized/">Uncategorized</a> </li> </ul> </div> </div> <div class="elementor-element elementor-element-7aae4a8 elementor-widget elementor-widget-heading" data-id="7aae4a8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Recent publications</h2> </div> </div> <div class="elementor-element elementor-element-7b2dc85 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7b2dc85" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-3ff0461 sidebar-blog elementor-widget 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</div> </div> <div class="elementor-element elementor-element-16bafe7 elementor-widget elementor-widget-heading" data-id="16bafe7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">List of files</h2> </div> </div> <div class="elementor-element elementor-element-0dd3952 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="0dd3952" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-b3a9681 sidebar-blog elementor-widget elementor-widget-wp-widget-archives" data-id="b3a9681" data-element_type="widget" data-widget_type="wp-widget-archives.default"> <div class="elementor-widget-container"> <h5 data-no-translation="" 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data-no-translation="" data-trp-gettext="">February 2016</a></li> </ul> </div> </div> </div> </div> </div> </div> <div data-elementor-type="footer" data-elementor-id="401" class="elementor elementor-401 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-564259c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="564259c" data-element_type="section" data-settings="{"jet_parallax_layout_list":[],"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-760c532" data-id="760c532" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5b0c258 elementor-widget elementor-widget-text-editor" data-id="5b0c258" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.20.0 - 10-04-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>Asesoría y Consultoría de Comercialización y Marketing, S.L. has been beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of small and medium-sized enterprises and thanks to which it has participated in the VISIT TO FERIA WORLD TRAVEL MARKET 2021 from 1 to 3 November 2021 to promote the internationalisation of its company. To this end, it has had the support of the International Promotion Programme of the Malaga Chamber of Commerce".<br />Asesoría y Consultoría de Comercialización y Marketing, S.L. has been beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an International Digital Marketing Plan with the aim of improving its online positioning in foreign markets during the year 2021. To this end, it has been supported by the XPANDE DIGITAL Programme of the Malaga Chamber of Commerce.<br />European Regional Development Fund. A way of doing Europe.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-3ffa4f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3ffa4f7" data-element_type="section" data-settings="{"jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-wider"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-155970e" data-id="155970e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8f36d1e elementor-widget elementor-widget-image" data-id="8f36d1e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" width="100" height="88" src="https://www.accionmk.com/wp-content/uploads/2023/02/Sin-titulo-2-e1675859157164.png" class="attachment-full size-full 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<img loading="lazy" width="132" height="59" src="https://www.accionmk.com/wp-content/uploads/2023/02/Recurso-2.png" class="attachment-medium size-medium wp-image-410" alt="" /> </div> </div> <div class="elementor-element elementor-element-c38bb83 elementor-widget elementor-widget-text-editor" data-id="c38bb83" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>At AcciónMK we seek, create and innovate actions that allow you to continue to grow, reach your target audience and translate the results into an increase in sales volume.</p> </div> </div> <div class="elementor-element elementor-element-1138bdc elementor-widget elementor-widget-text-editor" data-id="1138bdc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Government Approved Provider in the Programme<br />of Cloud Grants for SMEs</p> </div> </div> <div class="elementor-element elementor-element-7090ab0 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elementor-element-8ed04f1 elementor-widget elementor-widget-image" data-id="8ed04f1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" width="132" height="59" src="https://www.accionmk.com/wp-content/uploads/2023/02/Recurso-2.png" class="attachment-medium size-medium wp-image-410" alt="" /> </div> </div> <div class="elementor-element elementor-element-f2c818f elementor-widget elementor-widget-text-editor" data-id="f2c818f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>At AcciónMK we seek, create and innovate actions that allow you to continue to grow, reach your target audience and translate the results into an increase in sales volume.</p> </div> </div> <div class="elementor-element elementor-element-ade17cd elementor-widget elementor-widget-text-editor" data-id="ade17cd" data-element_type="widget" data-widget_type="text-editor.default"> <div 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