Blog
The importance of tourism communication in times of crisis
All companies should always have a crisis plan at hand. This is especially true for tourism companies and destinations, since, as we know, nothing is more sensitive to any type of incident than tourism. In situations where
Ranking of the top 10 exporting companies in Andalusia
Andalusia did it again, in 2018 it broke its own record, exporting products and services worth 32,439 million euros, equivalent to 19.4% of GDP. Already in 2017 it did so with a value of 30,913 million euros.
SMS marketing, obsolete or growing?
SMS marketing, or "Short Message Service", is a marketing strategy that consists of sending short messages, either advertising or transactional, to customers via mobile phones. The mobile phone makes it possible to be in
What's new at FITUR 2020
As every year, January sees the arrival of a new day at FITUR, packed with novelties and new business opportunities in the tourism sector. At this edition, the undeniable protagonist is the African continent, which arrives at the hands of "MEET".
Advantages and disadvantages of selling on a marketplace
"Marketplace is a place on the web where commercial exchanges take place between different companies" (John Sviokla). In other words, it is like a shopping centre, but in an online version and all gathered on the same web page. The clearest example