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Barcelona 2020 Strategic Tourism Plan
The Barcelona 2020 Strategic Tourism Plan was born with a government measure of 20 July 2015 with the title "Promotion of the participatory process on the Barcelona tourism model". Contents of the article Strategic Plan for Tourism in Barcelona
Valencia 2020 Strategic Tourism Plan
The Valencia 2020 Strategic Tourism Plan was born out of the commitment to develop a strategy focused on tourism in this city, and for it to be sustainable over the coming years. Contents of the article Strategic Tourism Plan Valencia 2020 Plan
The importance of Corporate Social Responsibility
Today, many companies globally are prioritising "Social Responsibility" as a basis for the success of their business strategies. These companies are characterised by humane and fair treatment of their employees, transparency, and
Globalised brands : New markets
The process of searching for, entering and establishing themselves in new markets is one of the greatest challenges facing Spanish companies in the global world in which we live. International expansion is, in addition to being a challenge,
What is Neuromarketing?
In the society in which we live, the massive presence of advertising is completely normal. People are bombarded by advertising in many ways and at many times, and in some cases it is intrusive and unsubtle. Contents of the article