It is a fact that mobile traffic is outpacing mobile traffic and will gain even more ground every year. We must therefore, optimise our mobile website for SEOjust as we do in the desktop version.
Google takes into account to what level of optimisation a website is optimised in the mobile version and, based on this, decides to rank a website higher or lower in the search results.
The following a series of tips to take into account in order to make our website fully mobile-friendly are set out. and that Google is happy about it.
How to perform mobile SEO optimisation of a website
Web design. User experience is an important factor if we want to satisfy our mobile users. In addition, Google displays different results depending on the device that is being used in the search. This is where the concept of "responsive design" comes in. The content will be displayed correctly on all types of screens. It can be costly to adapt a website to responsive design, although those pages that are impossible to adapt will not be ignored by Google.
The downside lies in having duplicate content, redirects, targeted sitemapsetc.
The navigation focused on the user experience is essential for Google. The size of the texts must have a correct size and the buttons and CTAs must redirect the traffic to previous or subsequent pages and not to the home page. On the other hand, the design must be coherent with the whole site.
The loading speed is another aspect to take into account. In October 2015, the AMP project was launched to reduce the loading speed of web pages visited from a mobile device.
Loading speed is important because it improves the user experience. There is a Google tool called PageSpeedInsights which tells us the level of adaptation to the responsive design of our website. It also indicates those aspects to take into account in order to modify and improve the design.
Another aspect of optimising the loading speed of a website on a mobile phone is the weight of the images. A reduced size will facilitate the loading process and improve the position of the website in search engines.
It is necessary to avoid unnecessary redirects. Each redirection takes 0.6 seconds to increase the load time of the website.
CONCLUSION
Loading speed is important as it means a rise or fall in Google search rankings. In addition, we must think that our website is aimed at an increasingly demanding public that is not willing to wait for a website to load: they will automatically go to the competition.
