Many sectors have been affected by the global evolution of COVID-19. However, tourism is undoubtedly one of the sectors most affected. The nature of the tourism sector is based on the movement of people, restrictions on movement and health measures taken by both the executive [...]
The Boston Consulting Group has recently published an interesting report, based on data from the Coronavirus Resource Center at Johns Hopkins University in the US. The study concludes that the closest scenario for the lifting of containment measures for Spain will be 1 June at the earliest, when the virus will have [...]
Nobody doubted the benefits of e-commerce, but since the declaration of the State of Alarm, it has become an obligation for any company. Having sales lines open 24 hours a day and at a global level is a comparative advantage that only some companies have been able to take advantage of because of their previous commitment to [...]
All companies should always have a crisis plan at hand. And especially tourism companies and destinations, since, as we know, there is nothing more sensitive to any type of incident than tourism. It is in situations where a tourist destination faces a crisis that it becomes more difficult to [...]
Andalusia did it again, in 2018 it broke its own record, exporting products and services worth 32,439 million euros, equivalent to 19.4% of GDP. Already in 2017 it did so with a value of €30,913 million, as we shared in our blog. Compared to 2017, international sales have grown by [...]
SMS marketing, or "Short Message Service", is a marketing strategy that consists of sending short messages, either advertising or transactional, to customers via mobile phones. The mobile phone makes it possible to be in contact with customers at all times, in a much more efficient way. In addition, it should be [...]