Trademark registration: don't let them steal your identity

Trademark registration for companies

In today's post we will talk about the importance of the trademark registration for the companiesand in particular for the SMES.

The brand is one of the fundamental assets for the development of your business activity and constitutes an effective means of attracting and retaining customers. It is therefore one of the main priorities for any company, SMES or entrepreneur must be registering your trademark or company.

By means of the trademark, the company obtains the exclusive right to the trademark and prevents other companies from marketing identical or similar products under the same trademark or using a trademark so similar as to create confusion.

Here are the key issues surrounding trade mark registration:

What is a brand?

It is a distinctive sign that makes it possible to differentiate the goods or services of an enterprise. Trademarks can consist of words, letters, numbers, drawings, pictures, shapes, colours, logos, labels, or a combination of some of these elements, which are used to differentiate goods or services.

What are brands for?

Their main function is to allow the consumer to identify a company's product (good or service), in order to distinguish it from competing products. Consumers who are satisfied with a given product are more likely to repeat the purchase of that product, so identification and distinction are very important.

Why register trademarks?

If the company does not protect its brand, the investments it makes in the marketing of a product may fall on deaf ears as competing companies may use the same or similar brand and confusion may result.

By registering your trademark, trade name or product, you get:

  • Protect the exclusivity of its use, preventing third parties from using it illegitimately.
  • Obtain security and legal support in situations of copying or actions that may confuse your customers.
  • Increase the value of your business.
  • It is an excellent investment that you can sell, rent or franchise. Strengthen your market positioning, resulting in more sales in the future.
  • It generates notoriety and confidence in customers.

How to register a trademark?

Trademarks are protected through registration and, in some countries, also through use. Even if trademarks can be protected through use, it is advisable to register them by filing an application with the national trademark office.

At ActionMK we have extensive experience in the realisation of national and Community trade mark registrations.

You can obtain your trademark within approximately 6 months and for a term of 10 years.

Don't worry about requirements, documentation and other bureaucracy. We do the paperwork for you and work on the registration of your trademark in a comprehensive way, step by step, from the moment of application to the granting of the registered trademark.

If you need more information, please do not hesitate to contact us through the contact details on our website or social networks.



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